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I’m back with a packaging review! It’s been a while, but since I had never ordered from Colourpop before, it seemed like a good time to get back into these posts.

I ordered a palette when they had a sale, and it arrived within a few days. Let’s take a look.

Customized with the sticker, but it doesn’t appear to be a custom envelope.

Here’s a look at the back, and also at the bubble-wrapped package contents.

Out of the bubble wrap, we have a little Colourpop catalog/brochure, the packing list, and the palette in its outer box.

Here’s the inside of the brochure and a shot of the very cute note that was also included.

Spoiler alert – this is my favorite thing in this blog post. They label the palette with release dating! Every company should do this!

The front of the All I See is Magic palette. Unfortunately, you can see that some shadow has escaped the palette and smudged on the outer cover of the palette.

Sadly, this is a bit worse on the inside of the palette. There are issues on some of the individual shadows as well. I don’t know if this is because the palette wasn’t padded enough in shipping, or if the formula of the eyeshadows is such that they are fragile and that this is to be expected, no matter the padding for shipment.

This is the back of the palette. This is the thing that bothers me the most. I can accept that there is a cost savings in not printing eyeshadow names on the inside of the palette. These names are on the back of the palette, but the issue is that it is confusing when you have to flip it over to get the names, because if the shade name is behind where it actually lives in the palette is probably not the name?(The color descriptions on the website do clear this up.)

This could be improved in a few ways:

  • If possible, make it work so that the color names can be printed on the inside of the palette
  • Use photos of the actual shades on the sticker on the back to ID colors, to avoid the confusion of the layout
  • Put this sticker on the inside of the palette! These palettes don’t often have mirrors, so the sticker could just be placed there for ease in seeing the shadow names

The back of the palette box has the same information as on the sticker on the back of the actual palette. This all could be a little bit better. Again, I know that Colourpop is known for being budget-friendly for great quality, but I would still prefer that they identify issues like this and work it out so that the experience of their brand is just that much better.

I think Colourpop is a really interesting brand, and they appear to be growing like crazy, so I’m hopeful that they can address issues like these while still being able to maintain the tenets of their brand that has brought them to their current place in the market.

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Sephora Play Box Packaging | Brand Experience Project

by Jamie Sanford on October 4, 2017

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It’s been some time since I’ve reviewed order packaging, which was previously a symptom of not having ordered from new retailers. However, I recently signed up to receive the Sephora Play Box, and the packaging is so excellent that I felt compelled to share it.

Sephora packaging is mostly great to begin with, but they have taken advantage of the opportunity to create something that will be the same size every month, so it is highly customized. Let’s take a look.

Customized and striking!

OK, this is what REALLY sold me. The tape on the box is custom tape, so that you can barely see it. This wasn’t necessary but is AMAZING. I can’t tell you how happy this tape makes me as someone who is highly invested in commerce.

They are clearly committed to the black, white, and red color palette for the outer packaging. You receive this card to get 50 extra points if you go into the store, and the backing folds open to give you details on each product in the bag!

Not only is this super cute, but this is an item in the box that you can use again. (The premise of the box is that you receive a number of deluxe beauty product samples each month.)

Little touches like an extra mention of the Play URL are not necessary, but create a pop of color in the bottom of the box, and are informative. When this box is being reprinted, I would like to see something here prompting the customer to leave a review of the box online, including a URL of where to do that.

Here are the samples included in this month’s box. I was impressed by the size of the liquid lipstick and the brow gel. These will actually last a while, and I think that the box might be well worth the price.

However, for this inaugural box in my subscription, the packaging is what really made my day. Congratulations to Sephora for recognizing the value in impressive, customized packaging.



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You know that I’ve been sick for too long when I start blogging about cough drops.

Will and I have been going through the most intense double illness that we’ve experienced in the 14 years that we’ve been living together. After a round of antibiotics and inhalers, I am still using cough drops at the office to keep myself from coughing all day long. I have been using and enjoying Halls Triple Soothing Action cough drops, in the Honey Lemon flavor.

Today, 5 or so days after I popped the first one in my mouth, I noticed that there is motivational messaging on the wrappers!

These are so cute. In addition, I’ve noticed now that they have a pretty wide variety of phrases, so it isn’t the same on each wrapper.

Add this to the list of tiny things that a manufacturer can do that is so charming to the customer. I wish I had noticed before, I’m sure I would have enjoyed the bit of brightness during my sick days.

Congratulations to Halls on this great addition.


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BeardBro Packaging | Brand Experience Project

by Jamie Sanford on February 2, 2017

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An ad on Facebook totally worked on me, and I purchased a BeardBro for Will’s Christmas stocking. When I received my shipment, I was so incredibly happy with the packaging. I had just been through it with the NYX order packing issues, so this was a welcome change.

Tiny and perfect. This is the opposite of what I experienced with NYX. For a moment, I wanted to chalk it up to the BeardBro people only selling one thing, but it turns out that they sell a variety of items, so hopefully they are this efficient with all of their shipped packages.

My only wish is that these could have some sort of fun branding or identifying marks.

Of course, the BeardBro comes with an instruction manual.

My favorite part of this is the mention of the BeardBro YouTube channel, because watching a video has to be easier than trying to read along while you shave.

Shout out to Melbourne! I went to college with many people from the Melbourne area.

This is the product sleeve. The design and branding here is great. I love a subtle logo image in the background, instead of plain grey.

Looking at this item, you can see that the square sleeve is ideal.

I think I sort of offended my husband with this purchase, as he has yet to use the BeardBro. I will continue to hold out hope.

The BeardBro is available here.



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NYX Cosmetics Order Packaging | Missing the Mark #11

by Jamie Sanford on November 28, 2016

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A short post today, but an issue that I never quite understand with companies selling products directly to consumers.

I was recently really excited to hear that NYX Cosmetics has a mixing medium in their product line. I have been hearing about the MAC one for years, but had never purchased it. The NYX one is only $7, and had wonderful reviews, so I placed an order for that, as well as some eyeliner, setting spray, and a brow pencil.

This could be another blog post – but I did receive the wrong order from NYX. The original box I received had 2 packing labels on it, and it happened to come to me. I called NYX customer service and they were super helpful, and even let me keep the multi-colored mascaras that were in the incorrect order. I received my replacement order the next week, and this is where I get a bit bristly.

This image of the inside of my NYX box looks harmless enough, but just wait.

The entirety of this box was filled with air pockets!

This is a good time to mention that I noticed the same level of incredibly inappropriate packaging on the package I wasn’t supposed to get, but I chalked it up to being an anomaly. Unfortunately, that doesn’t seem to be the case.

How is this efficient at all? NYX Cosmetics sells a lot of tiny items, do they really not have a huge stock of smallish boxes to accommodate their customer orders? It definitely costs more to ship a giant empty box with literally 50+ air pockets, and it doesn’t give the best impression to any customer who is remotely concerned with the excessive waste problem that humans seem to have in the developed world.

I don’t have a ton to say here. NYX has great products, the mixing medium is a complete winner. This packaging issue is simple enough to fix, and would be a significant improvement in both customer experience and potentially, could maximize NYX Cosmetic’s e-commerce margins.


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