Shop Wright Promo Email | Brand Experience Project

by Jamie Sanford on March 19, 2021

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I am definitely a bit of a Frank Lloyd Wright-ophile. I have visited a few of his most famous buildings, most recently having made the journey to Spring Green, Wisconsin, to see Taliesin, his personal home for many years. (Unrelated to this specific postโ€”Frank had a bit of a scandalous existence, but also went through some unimaginable horrors. I really enjoyed the Ken Burns documentary about him, which clocks in at around two and a half hours.)

My interest in Frank Lloyd Wright has led to me being signed up for many different relevant mailing lists. One of them is the Frank Lloyd Wright e-commerce destination ShopWright.org.

I received an email from them recently and opened it to see what items were featured. Let’s get into it.

I have issues with a few things here.

  • I don’t like the names of the plates here. I would like to see the size name at the front, and then an actual measurement so that I can get a better idea of scale here in the email.
    • Small Ginkgo Leaves Plate, 4.25″
    • Large Ginkgo Leaves Plates, 8.75″
  • There is a lack of grammatical consistency, particularly with punctuation marks. There are variable amounts of spacing around dashes and an oddly-placed period after “origami chair.” Here’s how I would re-write these:
    • Barista 12-Hour Tree of Life Travel Mug
    • Limited-Edition Taliesin West Origami Chair
    • Ginkgo Leaves Napkin Rings, Set of 4

Right off the bat here, you can see a promo for “all face masks are 12.99” with a floating image of a mask, but it is behind the image of the mailbox? It’s possible that this is just an error with this email in Gmail, but something there is awry. Clicking the image of the mailbox takes you to the face mask page. Something isn’t right.

The mailbox is very lovely but I would prefer to see the “back in stock” messaging on the image instead of in the text. Additionally, the text is a different font and size than the other product names, and the mailbox listing doesn’t have a “buy now” button, which is inconsistent.

I also have similar issues with the product naming here. Here are my suggestions for these:

  • Beachy House Locking Steel Mailbox
  • Deluxe Patinated Copper and White Birdhouse
  • Floral Bird Feeder in Slate Blue
    • Although I struggle with the inclusion of the color here since a click through lets you see that this bird feeder is only available in that one color. (UPDATE: shopping later on this site led me to discover other color options, but they aren’t grouped onto one product page! That is something to be fixed as well.)

Finally, I discovered another issue here that bothered me – the images for these items don’t link to the item! I clicked the bird feeder and got this:

I am kind of obsessed with this feeder, but if I click the image, I want to go to the page where I can buy the item.

Let’s continue.

I have similar issues here with the product naming, so let’s get those fixes out of the way.

  • Pagoda Lantern Sandstone Outdoor Sculpture
  • Healing Gong Wind Chime
  • Midway Gardens Sandstone Sprite with Scepter, 64″
    • This last one is a bit long but since the Midway Gardens was such an important project for FLW, it seems appropriate to mention it in the name. Another version may also want to include the word “reproduction” in the product name in this email, but I’m leaving it out for the time being since it is clearly indicated on the product page this information links to.

The link to shop all outdoor accessories is a smart choice, given that the subject line of this email refers to spring and it is prime time to buy outdoor decor.

I make it down to the footer message about what my purchases support, and I see it as a missed opportunity for links. I see below that I can link directly to flwright.org, but a direct link to the “education and preservation programs” that I would be supporting might really engage me to want to justify buying more things.

All in all, this email did do the basic job of showing me some things that I might want to purchase to get my home into the spring spirit. The issues I ran across are easily fixable.

This post is about the email, so I won’t go further than that for now, but I also definitely noticed some issues within the actual shopwright.org e-commerce shop as well, but that is for another day.

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Home Depot Shipping Issues | Brand Experience Project

by Jamie Sanford on March 10, 2021

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Today’s post was not one I expected to write, because I have some basic expectations for large retailers in 2021, and I am sort of stunned when they miss the mark in such a strange way.

We’ve had a lot of snowfall this year, and it’s become very difficult to find salt to de-ice the sidewalks and driveway. My husband ordered some on HomeDepot.com as we couldn’t find any in stores.

We received only part of his order (and that’s probably a whole other post, because the other half of the order is still missing), and I took his order information to try and track the other half.

This is problematic in a few ways.

  • The first bit of this order arrived on February 18
  • There is no indication on this page (including the area outside of this screenshot) that the order is shipping in separate parts

In the meantime, I have higher hopes for that link to track my package, so I click it, expecting an embedded page on HomeDepot.com with tracking details. Instead…

You have to be kidding me. A quick Google indicates that HomeDepot.com is generating over $100 million in sales every year, and they don’t have a direct link for me to track my shipment?!?

At least they have a copy function so I don’t have to highlight the number.

I proceed to copy the number and click the Track Package button.

I am sent to the UPS homepage, which does NOT feature an easy-to-use box where I can simply paste the tracking number.

I had to click “track a package,” and then was taken to a world map to pick my area of service before I was able to paste the tracking number.

When I did so, I was failed again.

The tracking number is invalid.

This is brutal. The whole experience was clunky and has entirely too many steps, and I take all of those steps and end up with a failed tracking number.

It’s very simple. You visit your order page, and if there’s a tracking number, you click it and it takes you to a pop-up or a new window/tab with details on your shipment. Not 14 steps between seeing the number and seeing the tracking information.

I would like to also note that at no point did my husband receive a shipping confirmation email from HomeDepot.com. It is definitely possible that this went into spam (although he received his order confirmation email), but it is potentially another issue. Is HomeDepot.com not set up to send emails for partial shipments? If so, they need to fix it immediately.

The second half of the shipment showed up weeks later, and again, no shipping email was sent when it was on its way. I hope that HomeDepot.com can get it together and improve the order tracking experience for their customers.

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It’s a weird time to be trying to sell things like food. However, I appreciate this content from the Wendy’s team, for a day in April where you could get a free 4-piece chicken nuggets in the drive through.

“Group nug” is a winner and more importantly, mid-late April was a time where I’m sure that fast food retailers were all doing their best to improve sales at drive-through windows while also making customers feel safe and comfortable.

Also, the humor of “doing your own hairstyling and your own teaching and your own literally everything else” is relatable and also covers almost every possible version of the lockdown experience.

They should give 100 nuggets to anyone having to be their kids’ teacher though. ๐Ÿ™‚

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Link Tank #55: Quaran-Lockdown Edition

by Jamie Sanford on July 13, 2020

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I have fallen off with blogging in the last few months, but I’m giving myself a pass because things have been very weird and scary.

Let’s get into the links!

Oh, first of all, we rescued little Sophia here, right before we started working from home. The timing was perfect and she has been such a wonderful addition to our lives while we have been unable to go out and do things as we would normally.

  • Black Lives Matter – click here for a list of resources. Sign a petition, make donations, DO SOMETHING.
  • Register to vote.
  • Here’s a whole channel on YouTube with videos for dogs, featuring birds and squirrels. I’m this person now. We put them on for Sophia and call them “her stories,” my grandmother’s phrase for her favorite soap operas.
  • Hamilton is on Disney+. I have already watched it twice, the second time with subtitles, which is quite helpful if you can’t follow all of the lyrics.
  • The Baumgartner Restoration YouTube channel is excellent content if you want to watch something mesmerizing and relaxing. I never knew how complicated art restoration was, but now I do, and it is fascinating.
  • More excellent video content – I’ve mentioned this before, but the Wild Earth channel streams live safaris from Africa every day, and all of them are posted for viewing the replays. Watching elephants play in the water will definitely make you feel at least a little bit better at any time.
  • I am not done with it yet but I am really enjoying Adam Savage’s book, Every Tool’s a Hammer.
  • We weirdly had to buy a repellent spray for animals, since we had a groundhog trying desperately to live underneath our porch. We bought this spray since it just smells bad to them but won’t hurt them. Weirdly enough, it sort of smells like onions. However, we haven’t seen any more evidence of the groundhog being under our porch since then. Good luck finding somewhere else to burrow, little groundhog.
  • My friend Paula recommended this Cerave cream and I can vouch for it as making my skin baby soft.
  • I bought one of Jamie Beck’s Isolation Creation posters, and I love it. It is a beautiful piece of art, and will always be a reminder of such a strange time in the world. I bought this one, but there are many more to choose from.
  • Last one – if you use Instagram, you should go follow @dnice immediately. He hosts excellent DJ sets on Instagram Live, called Club Quarantine. They have been a bright spot during such a bizarre time.

Stay well, friends. <3

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OK, this is a two-fold post, as I take issue with the website, which is my usual, but this time I add in frustration over the actual product design.

The first issue is with the website. I received an Instagram ad for Bird Collective and I went to their site to look at their offerings. I immediately liked the state birding t-shirts, but soon found a big issue.

The top 3 shirts in the screenshot below have a hero image showing the BACK of the shirt! The 3 shirts below have images showing the front.

This is incredibly confusing and inconsistent. A clothing company showing different angles of the same type of product is breaking a cardinal rule of product presentation.

OK, so onto the actual shirts. Why is Bird Collective showing the backs of some shirts and the fronts of others?

Because those cute state-themed shirts have this on the front:


Why.

Why does anyone make a cool shirt and put the cool stuff on the back? Bird people are INTO birds, so I don’t think they would take issue with the reason you would buy this shirt being on the front.

In addition, “New Jersey Birding” is not a group you can join, that isn’t a logo that would make sense. It’s just there.

Also, what is the additional cost of printing on both sides? I imagine it would have been cheaper to produce tees only printed on the front.

This is a huge miss. If anyone reading this knows why this would be done, please comment or tweet me and let me know.

In conclusion, here are my recommendations for Bird Collective.

  • Find a way to sell the state-themed shirts that is more up-front about the fact that the majority of the design is on the back.
    • Create a hero image that indicates that the main design is on the back
  • Rethink the design of the state-themed shirts for future production. Identify why the design was created that way to begin with. The other shirts on the site are not printed on multiple sides so switching the state-themed shirts over for future production runs should be considered.



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