Wendy’s “You Deserve a Nug” Email | Brand Experience Project

by Jamie Sanford on July 21, 2020

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It’s a weird time to be trying to sell things like food. However, I appreciate this content from the Wendy’s team, for a day in April where you could get a free 4-piece chicken nuggets in the drive through.

“Group nug” is a winner and more importantly, mid-late April was a time where I’m sure that fast food retailers were all doing their best to improve sales at drive-through windows while also making customers feel safe and comfortable.

Also, the humor of “doing your own hairstyling and your own teaching and your own literally everything else” is relatable and also covers almost every possible version of the lockdown experience.

They should give 100 nuggets to anyone having to be their kids’ teacher though. 🙂

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Link Tank #55: Quaran-Lockdown Edition

by Jamie Sanford on July 13, 2020

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I have fallen off with blogging in the last few months, but I’m giving myself a pass because things have been very weird and scary.

Let’s get into the links!

Oh, first of all, we rescued little Sophia here, right before we started working from home. The timing was perfect and she has been such a wonderful addition to our lives while we have been unable to go out and do things as we would normally.

  • Black Lives Matter – click here for a list of resources. Sign a petition, make donations, DO SOMETHING.
  • Register to vote.
  • Here’s a whole channel on YouTube with videos for dogs, featuring birds and squirrels. I’m this person now. We put them on for Sophia and call them “her stories,” my grandmother’s phrase for her favorite soap operas.
  • Hamilton is on Disney+. I have already watched it twice, the second time with subtitles, which is quite helpful if you can’t follow all of the lyrics.
  • The Baumgartner Restoration YouTube channel is excellent content if you want to watch something mesmerizing and relaxing. I never knew how complicated art restoration was, but now I do, and it is fascinating.
  • More excellent video content – I’ve mentioned this before, but the Wild Earth channel streams live safaris from Africa every day, and all of them are posted for viewing the replays. Watching elephants play in the water will definitely make you feel at least a little bit better at any time.
  • I am not done with it yet but I am really enjoying Adam Savage’s book, Every Tool’s a Hammer.
  • We weirdly had to buy a repellent spray for animals, since we had a groundhog trying desperately to live underneath our porch. We bought this spray since it just smells bad to them but won’t hurt them. Weirdly enough, it sort of smells like onions. However, we haven’t seen any more evidence of the groundhog being under our porch since then. Good luck finding somewhere else to burrow, little groundhog.
  • My friend Paula recommended this Cerave cream and I can vouch for it as making my skin baby soft.
  • I bought one of Jamie Beck’s Isolation Creation posters, and I love it. It is a beautiful piece of art, and will always be a reminder of such a strange time in the world. I bought this one, but there are many more to choose from.
  • Last one – if you use Instagram, you should go follow @dnice immediately. He hosts excellent DJ sets on Instagram Live, called Club Quarantine. They have been a bright spot during such a bizarre time.

Stay well, friends. <3

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Bird Collective T-Shirt Designs and Website Experience | Brand Experience Project

by Jamie Sanford on April 15, 2020

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OK, this is a two-fold post, as I take issue with the website, which is my usual, but this time I add in frustration over the actual product design.

The first issue is with the website. I received an Instagram ad for Bird Collective and I went to their site to look at their offerings. I immediately liked the state birding t-shirts, but soon found a big issue.

The top 3 shirts in the screenshot below have a hero image showing the BACK of the shirt! The 3 shirts below have images showing the front.

This is incredibly confusing and inconsistent. A clothing company showing different angles of the same type of product is breaking a cardinal rule of product presentation.

OK, so onto the actual shirts. Why is Bird Collective showing the backs of some shirts and the fronts of others?

Because those cute state-themed shirts have this on the front:


Why.

Why does anyone make a cool shirt and put the cool stuff on the back? Bird people are INTO birds, so I don’t think they would take issue with the reason you would buy this shirt being on the front.

In addition, “New Jersey Birding” is not a group you can join, that isn’t a logo that would make sense. It’s just there.

Also, what is the additional cost of printing on both sides? I imagine it would have been cheaper to produce tees only printed on the front.

This is a huge miss. If anyone reading this knows why this would be done, please comment or tweet me and let me know.

In conclusion, here are my recommendations for Bird Collective.

  • Find a way to sell the state-themed shirts that is more up-front about the fact that the majority of the design is on the back.
    • Create a hero image that indicates that the main design is on the back
  • Rethink the design of the state-themed shirts for future production. Identify why the design was created that way to begin with. The other shirts on the site are not printed on multiple sides so switching the state-themed shirts over for future production runs should be considered.

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Ulta Kandee Johnson Too Faced Email Throwback | Brand Experience Project

by Jamie Sanford on March 18, 2020

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Sometimes, I see things that I would like to blog about, and then I take a screenshot and forget about it.

I recently found a bunch of those things, and so if I post those, I’m going to label them as throwbacks and go with it.

I have actually nothing to complain about with this one, it was just an example of email content that I really enjoyed! (This was long before the internet canceled Too Faced.)

Back in 2018, Too Faced collaborated with YouTube queen Kandee Johnson on a makeup collection that was available exclusively at Ulta.

This email came to me from Ulta, and I was blown away by how good this content is! The team at Too Faced (and perhaps also Ulta, as the exclusive partner) really put a lot of thought and effort into this. One of my biggest issues with almost any makeup product that is released onto the market in our current times is that the brands don’t provide enough of their own content on how to use that product. If you are introducing an eyeshadow palette with 20 shades in it, I want access to at least 4 tutorials on how to create different looks with those 20 colors.

I digress. This email has it all – product images, beauty shots of Kandee, color swatches, tips from Kandee about the products, and links to video content as well! I wish I remembered more about how this collection performed, because I hope that this level of support for a product launch was rewarded with success in sales.

I’m inserting a lot of this email down below so that I can share it in all of its glory.

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Wayfair and a Terrible Font Choice | Brand Experience Project

by Jamie Sanford on March 11, 2020

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I’ve become more acquainted with Wayfair since purchasing a house last year. Recently, I was drawn in by an email promising me deep discounts on area rugs.

It worked and within minutes, my husband and I had chosen a rug for the living room and I started the checkout process.

It wasn’t long before I got to entering my payment information. You’ll understand my surprise at seeing this choice of font in the space for me to choose the expiration dates for my credit card.

What is even happening. Every other font on their website is clear and easy to read. Why isn’t the font shown elsewhere in this screenshot also in these dropdown menus?

I was shocked by this and immediately took this screenshot.

Then I got my confirmation email…

It is unreadable. I work in e-commerce for a store that isn’t even close to being as big as Wayfair, and I find myself feeling lots of sympathy for what HAS to be a mistake. It is a mistake, right?

I don’t know if it is possible that my browser is using this font as a replacement for another one, I almost hope so, but still, this is massively frustrating.

I’ll be sure to send a tweet to Wayfair about this – and hope that someone else has already noticed this issue.

UPDATE – They might have had someone else already report this issue, as my shipping email looked much better! I hope this means that they got the news that the other font was a mess.

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