zoya

Click here for all posts in the Brand Experience Project.

I was obsessed with nail polish for a while. I had stopped biting my nails after a long time of doing so, and it became fun to paint my longer nails. However, over time, it started to feel less fun and more like work. I ended up disseminating most of the nail polish I had collected to friends and family and kept a small amount for me.

However, I have tried to keep in touch with Zoya (AKA Art of Beauty) because they have great nail polish and lots of lovely colors. I tend to buy nail polish for my mom at least once a year and Zoya is one of my go-to brands.

I ordered in November of 2020 in preparation for the holidays, and waited actual weeks for my items to arrive. This is not the first time that it seems that this company is a bit incapable of hiring additional staff during periods of higher sale volume, but I’m not actually here to talk about that today.

Instead, I want to address the insert that I received in the package with my items.

The first image is fine. They are asking for my input on the packaging of my items and helpfully letting me know that the peanuts are not Styrofoam. Great.

Then I turned it over and read what is a VERY UNFORTUNATE message about what my email provider is doing. The initial messaging about promotional emails being sorted into different folders is not terrible, but it really goes off the rails in the second paragraph. “Or is it maybe because they can’t generate advertising dollars because you’ll shop at Zoya.com instead of somewhere they can track or make money from your clicks. We’re not sure but the person that suffers is you!”

Whoa.

That middle paragraph is completely unnecessary and feels like it was written by a very angry marketer. The whole thing feels incredibly aggressive and ends up with Zoya looking very bad, at least to me.

Let’s rewrite this to get the message across without the rage.

Are you not seeing emails from Zoya? Let us help!

Many email providers have filters in place to assist in sorting your email inbox, which can send your Zoya emails to promotions folders or even the spam folder.

We have heard from Zoya customers that they miss our emails, and so we have created a guide for making sure that our emails will make it into your inbox! Please visit the link below and follow the instructions there so that we can continue to share information on new products, and of course, our special offers and sales!

www.zoya.com/whitelist

I’m sure I would perhaps edit what I’ve just written above, but I think it’s a much better presentation of the information. It just didn’t have to be SO negative and SO angry-sounding.

I haven’t ordered from Zoya since I received this insert because I’m not sure about them as a company. To allow for mass production of a message like this is a decision I find questionable.

Perhaps they will see this blog post and adjust this messaging in the future.

{ Comments on this entry are closed }

Thanksgiving 2016

by Jamie Sanford on November 24, 2016


I have some catching up to do, but it turns out that going on vacation in November and coming back to the busiest time of the year for e-commerce means that the blog is neglected. I’ll work on it soon!

For now, some Thanksgiving links.

The best turkey recipe is Martha Stewart’s wine and butter turkey, it has been the go-to in our house for years.

Speaking of Martha – her new show with Snoop Dogg on VH1 reminds us all that there is still good in the world.


Food52 has a Thanksgiving call-in line for cooking questions and issues!

It would not be Thanksgiving without thinking about sales – and the two I am really excited for are 70% off at Zoya, all day Friday, and 50% off at Sedona Lace, starting 8pm Thursday. I love nothing more than the opportnity to get big discounts on products that I know are excellent.

I hope that everyone has a lovely day with family and/or friends, and that you don’t get into any political discussions that sour the day. Good luck!

{ Comments on this entry are closed }

Polish Project #48

by Jamie Sanford on December 8, 2012

Click here to see all of the previous Polish Project posts.

THE CONCLUSION!

OK, first, let’s see where this all began:

For some reason, it never occurred to me to take a picture of the before shelf with a real camera instead of my phone. Either way, you get the idea. My homemade shelf was STUFFED with polishes, you can sort of see some of the bulging in a few spots. It was clearly out of control. I had no more room to shop, and no REASON to shop.

The Project

So I started this little project, where I figured I should test all of the polishes before I bought any more. I started testing polishes one by one, painting my nails and commenting on a spreadsheet derived from Sara‘s about application and staying power. I took pictures with my phone and blogged about them.

Soon enough, I realized that this was going to take a long damn time, and started grouping polishes by color. I wore a series of 5 pastels at one time – the Easter egg manicure, and did color gradients with purples, reds, blues. The grouping certainly helped things move along much faster. And meant less time exposing my nails to the acetone – and I still use acetone because of this amazing Target plastic bristle jar of polish remover.

I don’t remember how long it took me to break and buy polishes. I do believe I broke down when Walgreens was having a clearance event, and the Sally Hansen HD polishes were something like $1.25 each. I just checked and I was only on post 7, but it was a tough road to go from just collecting polishes to nothing. I bought a few, fell absolutely in love with the first one, and then hunted down the rest, all on clearance. I didn’t feel as bad about it.

So, from there, I bought a few here and there, sometimes on sale, sometimes just stuff I could not resist. I bought Fergie’s Hollywood Walk of Fame because I wanted those stars, and I bought random Orlys because they looked gorgeous. (The Orly polishes did not disappoint.) I definitely picked up some Hunger Games polishes when they were on clearance at Sally’s too, although 2 were for my Mom, who has benefited the most from this experience.

Perhaps the greatest success of this project was Mom telling me that she can’t even look at her old polishes anymore since she has so many fabulous new ones – and let me tell you, Mom had a penchant for some unfortunate brick-hued polishes before. I’m pretty sure her favorite out of what I’ve sent was either a Nicole by OPI shimmery orange (which I can’t find so I think I gave it to her pre-project), or King Arthur by A England. I am going to try to get her started on layering polishes when I see her for the holidays.

So, here at the end, my polish shelf doesn’t look all that different, at least if you only glance at it.

It looks full, right? Also the picture is 1500x better. Either way, you can see that the polishes are not all cramped and shoved in together like they were for the first image. The top 2 shelves are all OPIs, including minis. Then we have China Glaze, Orly, Essie, Sally Hansen, NYC, A England, Sinful Colors, Milani, Revlon, LA Colors, Zoya. The bottom row has Wet ‘n Wild on the far right, with Sephora by OPI next to them, and the rest of the row is single polishes from brands I have not frequented.

Lessons Learned

  • I very much prefer dark polishes to light ones, although the light ones have their moments.
  • I do NOT need every polish in a collection because they are a collection. I know now to check out blogger swatches and decide which polish is something I really want to wear.
  • A England polishes are superior to anything else I currently have in the collection. I bought 3 more of them last week because they had a sale – I have no regret or shame about it. If I was forced to, I would give up the rest of the collection and just use A England forever.
  • I need to get more into layering polishes. My favorite manicure of this entire project was a 3-layer creation.
  • I suck at stamping, and I’m not sure I care.
  • The dotting tool is totally fun. Not as fun as asking your husband to draw dots on your nails with a nail art pen though.

I am going to attempt to keep track of the polishes I use most frequently in 2013. I figure that this is definitely the next best way to cull the herd. I definitely still have a lot of blue and purple polish, probably more than necessary, but things being necessary was never the point of this, was it?

New project for next year, one much more in line with my career intentions. I will keep sharing polish experiences though. Thanks to everyone who read my posts and talked to me about the finer points of nail polish – it was an experience I did not expect.

{ Comments on this entry are closed }

Polish Project #7

by Jamie Sanford on July 16, 2012

Click here to see all of the previous Polish Project posts.

32. Color Club Revvolution
33. China Glaze Marry a Millionaire

I own only one Color Club polish, and it’s a good one. You can’t see that Revvolution has a holo effect in my picture, but it does. Then there is sparkly glitter nail.

Thoughts: The more I do this project, the more I realize that the best testing would be to group colors and wear them together, as I did with the pastels and am currently wearing with blues. I like this one a lot, but will also put it back in the rotation for when I wear a bunch of grey polish at once. The China Glaze applied really well and didn’t chip off quickly, as is my experience with most glitters.
Verdict: Keeping them both for now.

34. Sally Hansen Midnight in NY
35. Sally Hansen HD DVD
36. Zoya Maisie

Let’s start with talking about my complete failure with not buying polishes when presented with Nouveau Cheap‘s information on the CVS clearance event. I ended up caving and buying 6 bottles of Sally Hansen HD polish, because they were only $1.85 each and I could not resist. Even if I end up hating all of the others, I would have EASILY paid $10 for the one bottle of DVD.

I am having a hard time not buying polishes lately. I keep seeing awesome things online and it sucks. If anyone wants to buy me some Up Colors flakies on Llarowe, I’ll happily take them.  This Zoya here is the only one I have from the brand, and it’s made me a big fan.

Thoughts: Midnight in NY is another great Sally Hansen Complete Salon Manicure color. However, the brush in my particular bottle is a bit wonky which pissed me off quite a bit. I started getting better at adjusting for the crap brush by the end of the base coat round. I then painted a layer of DVD over it, and WOW. It’s really beautiful. In the picture above, you can see the duochrome happening between greeney-blue and purple. I also got a little holo feeling to it. It’s basically the bonertown of topcoats.

Naturally I could not leave well enough alone, I painted a coat of Zoya Maisie on top, and I can’t believe I have not used this flakie polish 100 times before. Also, I could not photograph it AT ALL but it definitely added another dimension to what was my favorite manicure so far in this process. It also lasted FOR DAYS before becoming compromised.
Verdict: I am sure it is obvious that I will be keeping all of these.

Next up, I try another one of the Sally Hansen HD polishes, and I go back to 5 polishes at a time to test out my large collection of blue polishes!

{ Comments on this entry are closed }