NYX Cosmetics Order Packaging | Missing the Mark #11

by Jamie Sanford on November 28, 2016

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A short post today, but an issue that I never quite understand with companies selling products directly to consumers.

I was recently really excited to hear that NYX Cosmetics has a mixing medium in their product line. I have been hearing about the MAC one for years, but had never purchased it. The NYX one is only $7, and had wonderful reviews, so I placed an order for that, as well as some eyeliner, setting spray, and a brow pencil.

This could be another blog post – but I did receive the wrong order from NYX. The original box I received had 2 packing labels on it, and it happened to come to me. I called NYX customer service and they were super helpful, and even let me keep the multi-colored mascaras that were in the incorrect order. I received my replacement order the next week, and this is where I get a bit bristly.

This image of the inside of my NYX box looks harmless enough, but just wait.

The entirety of this box was filled with air pockets!

This is a good time to mention that I noticed the same level of incredibly inappropriate packaging on the package I wasn’t supposed to get, but I chalked it up to being an anomaly. Unfortunately, that doesn’t seem to be the case.

How is this efficient at all? NYX Cosmetics sells a lot of tiny items, do they really not have a huge stock of smallish boxes to accommodate their customer orders? It definitely costs more to ship a giant empty box with literally 50+ air pockets, and it doesn’t give the best impression to any customer who is remotely concerned with the excessive waste problem that humans seem to have in the developed world.

I don’t have a ton to say here. NYX has great products, the mixing medium is a complete winner. This packaging issue is simple enough to fix, and would be a significant improvement in both customer experience and potentially, could maximize NYX Cosmetic’s e-commerce margins.

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