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Sephora Play Box Packaging | Brand Experience Project

by Jamie Sanford on October 4, 2017

Click here for all posts in the Brand Experience Project.

It’s been some time since I’ve reviewed order packaging, which was previously a symptom of not having ordered from new retailers. However, I recently signed up to receive the Sephora Play Box, and the packaging is so excellent that I felt compelled to share it.

Sephora packaging is mostly great to begin with, but they have taken advantage of the opportunity to create something that will be the same size every month, so it is highly customized. Let’s take a look.

Customized and striking!

OK, this is what REALLY sold me. The tape on the box is custom tape, so that you can barely see it. This wasn’t necessary but is AMAZING. I can’t tell you how happy this tape makes me as someone who is highly invested in commerce.

They are clearly committed to the black, white, and red color palette for the outer packaging. You receive this card to get 50 extra points if you go into the store, and the backing folds open to give you details on each product in the bag!

Not only is this super cute, but this is an item in the box that you can use again. (The premise of the box is that you receive a number of deluxe beauty product samples each month.)

Little touches like an extra mention of the Play URL are not necessary, but create a pop of color in the bottom of the box, and are informative. When this box is being reprinted, I would like to see something here prompting the customer to leave a review of the box online, including a URL of where to do that.

Here are the samples included in this month’s box. I was impressed by the size of the liquid lipstick and the brow gel. These will actually last a while, and I think that the box might be well worth the price.

However, for this inaugural box in my subscription, the packaging is what really made my day. Congratulations to Sephora for recognizing the value in impressive, customized packaging.

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Gift Wrap from the Container Store

by Jamie Sanford on December 9, 2011

I would love to think of myself as someone who takes hours and hours to wrap gifts to perfection. Unfortunately, I’m not as coordinated as that would require, so I end up using gift bags a lot. This year, I am boxing up gift bags and tissue paper on the bottom of boxes, which are then filled with gifts to send to my family.  I will put everything in its proper bag when I get there.  Not too exciting.  I got a catalog from The Container Store though, and it has inspired me to want to try harder…next year.

Let’s start with cute wrapping paper.

Tiny Ornament Collage Paper, 12′ x 30″, $8.99.

Festive Felines Gift Wrap, 10′ x 30″, $7.95.

Ooh, this wood grain one is so chic. Wrap Sheets Woodgrain Pkg/2, 22″ x 34″, $7.49.

I have to post the deer one, naturally. Fab Deer Gift Wrap, 10′ x 30″, $7.95.

This is cute, even though it does look to me like one of those pictures to test color-blindness. Very Merry Dots Gift Wrap, 8′ x 30″, $9.95.

Cute boxes that don’t require wrapping are perfect for making you look like an amazing gift-wrapper with minimal effort.

I could put something in here, close it up, label it and I’m done! Set of 3 Rectangular Boxes, $24.99.

For tinier gifts, themed takeout containers are perfect. I also love that boxes like this can be re-used. Peppy Mints Takeout Container, $3.50.

If you must resort to gift cards…

Holiday Kaleidoscope Gift Card Pouch, $1.95.

Perfectly Plaid Gift Card Pouches (set of 2), $2.95.

Loot from the Hoot gift card holders (set of 2), $2.95. You can also check out the entire Owl Item Collection on Not So Basic Black here.

Finally, the labels!

Lace Gift Stickers (36), $2.99.

If you want everything to match, you can get that at The Container Store. Very Merry stickers (36), $2.99.

I love the idea of that wood grain wrapping with a cute little sticker featuring some of our arctic friends. Arctic Friends stickers(36), $2.99.

Tell us about your gift-wrapping style in the comments!

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