Click here for all posts in the Brand Experience Project. It’s a great time to be a lover of all things makeup. Makeup brands have exploded in growth in recent...
Click here for all posts in the Brand Experience Project. Another week, another email to analyze. This one was really odd, so let’s get into it. Subject Line “Welcome to...
Click here for all posts in the Brand Experience Project. Another email today, but I want to talk about both the email itself, and the action that Ulta has taken...
Click here for all posts in the Brand Experience Project. It’s been some time since I’ve reviewed order packaging, which was previously a symptom of not having ordered from new...
Click here for all posts in the Brand Experience Project. Tone-deafness in promotional emails isn’t new. I was reminded recently that it isn’t just about making tone considerations when you’re...