Ulta Password Change Email | Brand Experience Project

by Jamie Sanford on October 12, 2017

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Another email today, but I want to talk about both the email itself, and the action that Ulta has taken here. Take a look at the email and let’s discuss.

OK, here we go.


I love this email’s design. I love a good combination of fonts and recognize the ability to do that is a skill that not everyone has. The color scheme is very on-brand for Ulta, and I find the email to have the perfect balance of images paired with what is approaching too much text. I’ll give them a pass because it is an important message.


I have not received too many “we are forcing a password change on you” emails, and the feeling I have is a mixture of “thanks” and also “wait, is there a reason for this that you aren’t telling me?”

This is certainly a  good way for an e-commerce site that stores credit card data to proactively try and prevent themselves from being involved in any password scandals that can result from people using the same password for everything.

I am naturally suspicious though, so my first thought was that something already happened and they came up with a brilliant way to spin that they changed everyone’s passwords.

Have you received a forced password change from any other e-commerce sites you shop on? Tweet me about it.




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5 Tips for Black Friday Shopping

by Jamie Sanford on November 22, 2015

It’s that time of year again, when everyone gets together to celebrate gluttony and the joining of Native Americans and the Pilgrims, and then use all of that carb energy for shopping at ridiculous hours.


I have only done the Black Friday thing once, getting up at 4am to go buy a television. It was a hot deal at the time and we still have the TV, so 7 or so years ago, it was worth it to freeze in the parking lot of that 6th Ave Electronics. However, since then, I have not had anything that I needed so badly that I wanted to get up that early, or stay up that late.

Online shopping is another story, I had some GREAT buys last year online, and I think it will only get better this year. I know that people will be doing both in-person and online shopping, so here are my Top 5 Tips for Black Friday Shopping.

1. Evaluate your needs, right now.

What do you really need? When we bought a TV on Black Friday, we were replacing a ye olde television that had seen better days. If you’ve been thinking about replacing something for a while, Black Friday is definitely a good opportunity to purchase that item at a reduced price.

2. Evaluate your gift list.

As mentioned in my post on starting your holiday shopping early, there’s no shame in the sale game. If you can get a great gift for someone and can save a little money in the process, then have at it. Review the list of gifts you still have to buy for the holidays, and see if you can match up your list with a Black Friday opportunity.

3. Do your research.

Black Friday is full of tricks and vague language. In addition, the sale items can at times be inferior. If you want a 1080p flat screen TV, the one on sale is probably 720. Look around online for the item you’re interested in, figure out the specs that are important to you, and note the prices of items that meet your requirements. This will give you a clear look at how good the sale prices really are.

4. Sign up for emails and connect on social channels with your favorite retailers.

If you aren’t already receiving emails from sites you shop at often, or if you don’t get emails from brands you are already a fan of, now is the time to sign up for emails. You can always unsubscribe from these emails later, and it’s worth it to get the alerts to all of the holiday special offers. I recommend Amazon, Ulta, and The Body Shop in particular, they are some of my favorites. Ulta has exclusive LORAC palettes for Black Friday, and The Body Shop always has some hot deals as well.

Also, connect on Facebook or Instagram with your favorite brick-and-mortar retailers. Exclusive offers are often available through one channel only, and while it might bog down your newsfeed for a few weeks, you can always un-like after the holidays, and get a few hot deals for your trouble.

5. Have fun!

This was also the last tip in my early holiday shopping tips list, but it really is the most important. Stressing out like mad to save $50 on a Blu-Ray player is not worth it. If you know that going out at 4am to shop will make you cranky, stay home and wait for Cyber Monday specials to flow into your inbox or Twitter feed on Monday morning. If you love the rush of standing outside big box stores for a hot deal on a Crock Pot, then you should definitely do that. Enjoy the process!

Let me know your tips for Black Friday shopping in the comments!

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Polish Project #36

by Jamie Sanford on October 4, 2012

Click here to see all of the previous Polish Project posts.

134. Ulta Pinata-Yada-Yada
135. OPI Rainbow Connection
136. Wet ‘n Wild Party of Five Glitters

Ulta Pinata-Yada-Yada, OPI Rainbow Connection, Wet ‘n Wild Party of Five Glitters.

Over black polish: Ulta Pinata-Yada-Yada, OPI Rainbow Connection, Wet ‘n Wild Party of Five Glitters.

These are all pretty similar in their rainbow glitteryness. You can see that Rainbow Connection and Party of Five Glitters have more silver glitter pieces than Pinata-Yada-Yada, but the real difference with these is in coverage. I have seen people coat a nail with Rainbow Connection but I cannot be bothered with that. Party of Five Glitters was the toughest to work with in terms of getting proper distribution on the nail.

Thoughts: I do love a rainbow glitter. The complexity of the glitters in OPI Rainbow Connection are much better than the others. I also like the Ulta Pinata-Yada-Yada because it distributed really well on the nail.
Verdict: I will keep the Ulta and the OPI – Wet ‘n Wild is going into the share pile.

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