promotion

Click here for all posts in the Brand Experience Project.

Today, I’m sharing a surprising email that I received from Universal Standard, a clothing company that has achieved more notoriety in recent time. They offer clothing in sizes 10-28, and the items are meant to be high-quality basics, in the best possible way.

From their website:

Polina Veksler and Alexandra Waldman started Universal Standard because size had become the dividing line determining who had the privilege and freedom to dress with quality and style.

That had to change, so they changed it.

Starting with the premise that clothes should look and feel good, they created a line of modern essentials, with a chic, downtown but classic aesthetic – giving women a new standard in style and experience.

The email they sent was dedicated to an explanation of their pricing and how it compares to pricing for similarly created items. Check it out below.

This is new and interesting! As someone who doesn’t buy tops that cost $200, it’s interesting to see this breakdown. The question that popped up for me immediately is to ask where these items are made. I checked on the website and didn’t find anything about where the items are made, which is a bit frustrating.

However, I don’t think I have ever seen such transparency in an email, and I opened it immediately. I have been on Universal Standard’s email list for a while and I am sure I will buy something from them eventually, and this email only helps me toward making a purchase.

Tweet me and let me know if you would be affected by an email of this nature!

Save

Save

Save

Save

Save

Save

{ Comments on this entry are closed }

To view all of my content about brand experience, please click here.

I’ve been using Ancestry.com for a number of years now, but with a basic membership that only gives me access to records from the United States.

I was excited to receive an email about free access to Irish records for St. Patrick’s Day, as I found out through my Ancestry DNA test that I am actually 39% Irish! Unfortunately, there was such a big miss with the rollout of this free access, and I was incredibly disappointed with it. The social promotion potential was completely blown.

From the email:

This is great, because the free access is helpful to those of us looking for Irish records, and also is a good way to offer a preview of the more expensive global membership. I click the “kiss me I’m 7% Irish” image because I am hoping I can get one of my own to share socially.

On the actual website, I’m shown another image, and encouraged to explore AncestryDNA. There is no social option here!

I would love nothing more than to upload a photo of myself and have an image created automatically that would show how Irish I am, and obviously, would be a great promotional tool for Ancestry.com.

Additionally, a one-time creation of a social image generator could be customized to feature any one of the major groups that your DNA result assigns you to. This could be used at any time, for anyone’s personal reasons, and then promoted around appropriate dates, like this promotion for St. Patrick’s Day.

From my own experience, I find that once people get into checking out their family histories, they become quickly obsessed. Even creating this little tool as a gateway for people to find their way to Ancestry.com would be a strong additional to their marketing and promotional plan.

{ Comments on this entry are closed }

There’s a penis in your subject line.

by Jamie Sanford on June 27, 2009

This entry is slightly tongue-in-cheek; I couldn’t resist having a bit of fun with this.

 I was surprised today to have this email in my inbox, seeing as I completely thought it was spam, as the subject line was “Are You A Penis Expert?”

This email came from Women’s Health, who I get regular emails from, but for the most part, they are disposable to me. They come into the inbox and are deleted just as easily, no biggie.  However, I saw this email and paid attention, because yeah, that subject line wasn’t expected!  Neither was the content inside the email, with the slightly-suggestive image and questions about growers and showers.

(BTW, this question is ridiculous anyway, anyone in the position to think about growing or showing will probably find out soon enough, I’m sure.)

Anyway, I am dying to know if someone noticed a decline in the open rate on the Women’s Health Daily Dose email and decided to spice it up a bit.  Do I really think my health is dependent on my interaction with penises? No, and I’m sure there are many lesbians who will back me up on that.

Ultimately, however, it did get my attention, whether good or bad.  I will probably go back to deleting next week though.

Would a subject line vastly different from the expected get your attention? Make you think “spam” and delete without another thought? Do you think this is just an attention stunt?

{ Comments on this entry are closed }