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Home Depot Shipping Issues | Brand Experience Project

by Jamie Sanford on March 10, 2021

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Today’s post was not one I expected to write, because I have some basic expectations for large retailers in 2021, and I am sort of stunned when they miss the mark in such a strange way.

We’ve had a lot of snowfall this year, and it’s become very difficult to find salt to de-ice the sidewalks and driveway. My husband ordered some on HomeDepot.com as we couldn’t find any in stores.

We received only part of his order (and that’s probably a whole other post, because the other half of the order is still missing), and I took his order information to try and track the other half.

This is problematic in a few ways.

  • The first bit of this order arrived on February 18
  • There is no indication on this page (including the area outside of this screenshot) that the order is shipping in separate parts

In the meantime, I have higher hopes for that link to track my package, so I click it, expecting an embedded page on HomeDepot.com with tracking details. Instead…

You have to be kidding me. A quick Google indicates that HomeDepot.com is generating over $100 million in sales every year, and they don’t have a direct link for me to track my shipment?!?

At least they have a copy function so I don’t have to highlight the number.

I proceed to copy the number and click the Track Package button.

I am sent to the UPS homepage, which does NOT feature an easy-to-use box where I can simply paste the tracking number.

I had to click “track a package,” and then was taken to a world map to pick my area of service before I was able to paste the tracking number.

When I did so, I was failed again.

The tracking number is invalid.

This is brutal. The whole experience was clunky and has entirely too many steps, and I take all of those steps and end up with a failed tracking number.

It’s very simple. You visit your order page, and if there’s a tracking number, you click it and it takes you to a pop-up or a new window/tab with details on your shipment. Not 14 steps between seeing the number and seeing the tracking information.

I would like to also note that at no point did my husband receive a shipping confirmation email from HomeDepot.com. It is definitely possible that this went into spam (although he received his order confirmation email), but it is potentially another issue. Is HomeDepot.com not set up to send emails for partial shipments? If so, they need to fix it immediately.

The second half of the shipment showed up weeks later, and again, no shipping email was sent when it was on its way. I hope that HomeDepot.com can get it together and improve the order tracking experience for their customers.

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Once you start paying attention to the little things in promotional email messages, it is really hard to stop yourself.

I create promotional email content as part of my current job, so it is really important to me that I get it right. I especially hope that I would maintain that level of attention to detail in the event that I would have to quickly create and deploy an email in response to a mistake.

Unfortunately, we are about to get a crash course in unfortunate mistakes made during that exact scenario.

I received the email below from Anthony’s Coal-Fired Pizza. Take a look and I’ll continue below.


This is really unfortunately done. My major issues are as follows.

  1. The “from” name is rewards@acfp.com. Not Anthony’s, or anything easily recognizable as the brand.
  2. The subject line is “Placeholder Subject,” which is fairly tragic. I would be kicking myself for that one.
  3. I received this email, even though I definitely did not open or click through on the previous email that they mention here. Instead of sending this email about a mistake to everyone, they could have changed the landing page for the link they sent earlier to add messaging about a mistake, and then segmented the email list to only send this email I received to anyone who opened AND clicked the email with the original survey link. They likely sent this follow up to thousands more people than they really needed to.
  4. It says “we sent an email out in error,” 2 sentences in a row. This appears to have really been written in a hurry.
  5. It also looks like it was formatted for mobile devices only, and wasn’t set up to be responsive? This screenshot is from my desktop computer.
  6. I didn’t touch their survey, but they have now sent me an extraneous apology email. I’m very surprised that this didn’t offer me some kind of small discount coupon to use in the future to make me feel better about not getting the $10 reward they are giving to everyone who did take the survey.

I genuinely feel for whoever assembled and sent this email, as the issues here are many and mostly avoidable. Hopefully the Anthony’s team will have better success distributing their next survey.

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I know, anyone who has visited this website before knows that I am no stranger to bringing up my issues with Sephora and their website. Perhaps unsurprisingly, I am back again.

I recently received an email from Sephora, promoting new additions to their Rewards Bazaar, where shoppers can use points they have earned to purchase items.

You see how that says “1,000 available now?” I have been waiting for an opportunity to try out Biossance products, so I clicked this right away.

…only to find out that the product in the email was not actually available. You can see sold-out items in this screenshot, so it seems that they aren’t simply out of stock, but haven’t actually activated this item before sending an email about it to potentially thousands of people.

I reached out to Sephora on Twitter and it went like this:

 

Yikes. This is not the response I would expect, and certainly not one that I would want anyone in my organization to give to a customer experiencing an error on our part.

The first response I received certainly seems either pre-written and automated for any tweets to them mentioning the Rewards Bazaar, or, they have a customer service team trained to use automated responses as often as possible. I understand the interest in maintaining consistent messaging, but a human reading my tweet to them should have realized that I had received an email from Sephora with incorrect information, and responded in a way that made sense.

You can see that at NO POINT was the fact that I received an email promoting something that wasn’t actually available addressed. Not even a “we will let our email team know about this issue” message.

Sephora is a really large company, presumably with a large customer service team to match. I would recommend that they develop a system to sort and perhaps elevate customer messages based on the content of said message.

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Tory Burch New Year Email | Brand Experience Project

by Jamie Sanford on January 16, 2019

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In follow-up to my previous post about the Year in Review email from Lyft, I’m back now with a Tory Burch email to wish me a happy new year. Unlike the Lyft email, this is not personalized to me, but still feels like a personal note from the founder and namesake, Tory Burch.

The only issue I take with this messaging is that it is extremely top-line and vague. I would almost prefer more information in this email with some links to more information about their philanthropic projects, as I’m sure they’ve created content around those efforts. I do really like the message of “here’s to a year of travel, color, and giving back,” as it feels extremely on-brand for Tory Burch, in aesthetic and company reputation.

I’m including the whole email below, but everything under the happy new year message is fairly standard e-commerce email content. I do feel that it takes away from the overall message of the email to include such basic content after such a specific message at the top. Ultimately, I would have preferred that this email be paired with more content about the Tory Burch Foundation, and for them to have left the shopping links for next time.

Take a look at this Tory Burch email below.

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Lyft Year in Review Email | Brand Experience Project

by Jamie Sanford on January 10, 2019

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It may be too late to say “happy new year,” but it is not too late to talk about new year content.

Today I wanted to share the email I received from Lyft, with a recap of my use of their service in 2018. I’ve seen these from a number of brands, but the content of this one really struck the perfect balance of personalized information about my own use of this service and company information. Included here is information on how to better use Lyft, what Lyft is up to in terms of their philanthropic efforts, where Lyft service is available, interspersed with specific information about my stats for 2018.

I don’t get a lot of emails from Lyft that aren’t related to specific usage of their service, but I opened this one as it totally played into me wanting to know more about me. The personalization of this email was super effective at pulling me in, and in the meantime, taught me a bit more about Lyft as a company.

What I do notice and appreciate is that nothing here is about money spent on this service. Why bring you down with a reminder of how much money you spent? December is generally a spendy month for many people, so a reminder about having spent $X over the course of the year on rides isn’t going to help anyone. Good move on Lyft’s part.

I would like to see other companies create this kind of recap of my own activity with their service or store. I am slightly concerned that for some customers, it would backfire into letting them know that they might be shopping a bit too much, or taking Lyfts a bit too much, but the avoidance of including dollar amounts is a key point.

Scroll down to take a look.



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