Tag: brand experience project

Oct 18 2017

Fathom Events Email Issues | Brand Experience Project

by Jamie Sanford

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Click here for all posts in the Brand Experience Project. Another week, another email to analyze. This one was really odd, so let’s get into it. Subject Line “Welcome to...

Oct 12 2017

Brand Experience / E-Commerce / Marketing

Ulta Password Change Email | Brand Experience Project

by Jamie Sanford

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Click here for all posts in the Brand Experience Project. Another email today, but I want to talk about both the email itself, and the action that Ulta has taken...

Sep 27 2017

Brand Experience / E-Commerce / Marketing

Unfortunate Automated Email from Sonesta Hotels | Brand Experience Project

by Jamie Sanford

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Click here for all posts in the Brand Experience Project. Tone-deafness in promotional emails isn’t new. I was reminded recently that it isn’t just about making tone considerations when you’re...

Sep 20 2017

Brand Experience / E-Commerce / Marketing / Travel

Celebrity Cruises’ Lack of Clarity on Re-Positioning Cruise | Missing The Mark #17

by Jamie Sanford

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To view all of my content about brand experience, please click here. I’m a big fan of cruises, although I don’t take them nearly as often as I would like....

Sep 13 2017

Brand Experience / E-Commerce / Marketing

Hot Topic Shipping Confirmation Email | Brand Experience Project

by Jamie Sanford

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Click here for all posts in the Brand Experience Project. A short post today, in which I’m SUPER excited that a website got it right for me with a shipping...