Click here for all posts in the Brand Experience Project.
It’s a weird time to be trying to sell things like food. However, I appreciate this content from the Wendy’s team, for a day in April where you could get a free 4-piece chicken nuggets in the drive through.
“Group nug” is a winner and more importantly, mid-late April was a time where I’m sure that fast food retailers were all doing their best to improve sales at drive-through windows while also making customers feel safe and comfortable.
Also, the humor of “doing your own hairstyling and your own teaching and your own literally everything else” is relatable and also covers almost every possible version of the lockdown experience.
They should give 100 nuggets to anyone having to be their kids’ teacher though. 🙂
