Click here for all posts in the Brand Experience Project.

I wanted to share a short post today about a recent email experience. I know that I just wrote about United Airlines and being irritated with their website, but I’m back with another issue. This time with an email that my husband Will received from United regarding a flight he booked with United but that was being run through a codeshare partner.

Let’s take a look:

OK. Let’s get into it.

  1. This email is plain text. Really?
  2. There is NO clarification on what “RS and/or its partners” is.
  3. There are no convenient links. The words “(whatever) website” should NEVER appear anywhere without being a link. This is internet 101.

I can’t with this. It is 2018 and this is a MAJOR corporation, in charge of hurling people through the air across great distances. How can this be acceptable?! United, get it together.

Tweet me and tell me your biggest email pet peeve.