Spotify Election Playlist | Brand Experience Project

by Jamie Sanford on October 31, 2018

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I’m back today with another quick post – an excellent promotion of our upcoming election by Spotify.

Here’s a link to the playlist on Spotify.

I really enjoy this idea. I appreciate any and all efforts to encourage people to vote, and this mention by Spotify that I received on my phone isn’t at all telling me which way to vote, but encouraging me to do so nonetheless, with a playlist of songs that are “uniquely popular” in New Jersey.

I would like to know more about how this information is determined (how much more popular are these songs in NJ than they are in other states?), but this might be expecting too much. The bottom line is that I still think this effort by Spotify hit the correct tone and timing.

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