Gilt Groupe

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I joined Gilt as soon as I heard about it. It was early in the flash sales game, and offered a lot of high-end brands, which was attractive.

Admittedly, I mostly do not read their emails anymore. My dollars to be spent online go further at some of their competitors. However, I received this email recently and had to share, because it is such a nice way to invite me to come back and start shopping with them again.

The image of this email is quite big for the best viewing experience. See you at the bottom!

Lovely, right? Let’s break it down.

HITS

  • Throwback to the Tarina Tarantino ring! I still have it.
  • Recognition of my apparently early joiner status
  • Coupon code

MISSES

  • Coupon code is limited, which irritates me for a private offer. This is a personalized email, and I assume it is created as a template and is launched out to customers at certain intervals. Why limit the discount to $50? I would prefer that the discount be placed on a single item and given no limit than randomly limited to “you can only have 20% off if you are spending $250 or less.”
  • After telling me about the great brands I have “missed” – why not name a few? This email is supposed to make me want to come back for more.
  • I’d love to see something about hot deals you missed. A while back, I saw Prada shoes on another flash site, marked down to $69. I almost wept on the spot when they weren’t in my size, and I have told other people to sign up for this other site, citing this insane deal. The nature of this email is such that I think touting the greatness of the site can show real value and create excitement for the customer.

Overall, great idea – and I’m interested in the clickthrough rate and purchase rate with that coupon code. As with anything, I do think it could be improved, but the basic premise is a great move from the Gilt team.

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Site Recommendation: Gilt Groupe

by Jamie Sanford on March 29, 2010

One of my favorite finds of the last few months is Gilt Groupe.

What is it? From the Gilt website:

Tiny Edward needs to close the curtains.

Fabulousness awaits.

Gilt Groupe provides access, by invitation only, to Men’s, Women’s and Children’s coveted fashion and luxury brands at prices up to 70% off retail. Each sale lasts 36 hours and features hand selected styles from a single designer.

So every day, I get an email telling me about fabulous items available at discount prices.  You have to be fast, as items sell out so quickly, but if you get in, you can find wonderful things.  I have purchased a few things for myself and have also obtained a few gifts that I’m really excited about.

In addition to the main Gilt site, there is also the Jetsetter site, with fabulous travel deals.  I love to travel, and I enjoy it even more when I get a hot deal.

Try it out! I have invitations (it is free to register) – click here to sign up for Gilt Groupe.

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