Vans x Star Wars | Brand Experience Project

by Jamie Sanford on March 3, 2015

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This is going to be backwards, since I usually would go through a website experience first, and then talk about the packaging of my order, but I’m working in reverse. I’m sure no one will mind, this is a win.

I am a loyal Vans customer, I have owned many pairs of Vans over the years and am generally devastated when I get to the point where I have worn my shoes out and need to part with them. (RIP, gemstone-printed Vans that got caught in the mud at the hot air balloon festival. I will miss you forever.) My trusty current pair of Authentics are getting a bit sad, so I went online to buy a new pair before an upcoming trip we have planned.

I am not really into Star Wars, but I totally ordered Star Wars Eras (Star Wars Eras can be found here for $24 less than the $60 I paid). I am drawn to black and white everything, and so these were the ones that captured my fancy. When they arrived, I got a nice surprise, not unlike this one from MAC a while ago.

Let’s get into the packaging.

The box isn’t custom, but the size and shape does seem pretty specific to Vans products. The tape on the box is customized, which I still think is a great way to brand a box without incurring huge charges for creating custom boxes in multiple sizes.

The invoice isn’t folded or in an envelope, but it was placed pretty perfectly in the box.

This is where it gets good. It turns out that the Star Wars shoes have customized boxes! I’m not even that into Star Wars (blasphemy for some, I know) but this is GREAT. So much fun.

The other side of the box. Side note, why are we seeing a TM on “May The Force Be With You” but there is no apparent registration mark on the Star Wars logo? Is it hiding? I’m a stickler for consistency with these marks and I find this strange.

Box interior – my shoes are separated so as not to scuff its match.

The traditional Vans label paired with the Star Wars tag.

Stormtrooper detail.

The back of the Star Wars tag.

All in all, a simple but effective packaging from, but definitely bonus points for the customized Star Wars box that will DEFINITELY be hanging out in my closet and will make me smile on a regular basis. I don’t know how much more of a branding win I can express than that. Great job Vans!

I will return soon with a review of and a special feature on the custom Vans tool.


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2012: The Year in Instagram (Q4)

by Jamie Sanford on December 30, 2012

Here are all of the other Instagram Roundups!


Spent some time drafting pattern descriptions.

New kicks!

We are in the storage unit, again.

Fall Tabletop Market. Lots of Flatiron photos.

Tiffany and John’s wedding.

I got this close to Martha Stewart at the MS Weddings party but she was whisked away before I managed a photo of us together.

Lost Will at the party, then found him at the bar. I really love this photo.

Me and most of the Spices at Tasha’s wedding.

Fall was falling near the end of October.

Then Hurricane Sandy came and took the power away. We were lucky enough to only have to deal with a lack of power for a few days.

I watched this tree fall from my window. We saw lots of trees downed by the storm, but again, we were lucky to have not had any flooding in our immediate area.


Unsurprisingly, I voted in the election for Barack Obama.

My favorite fortune of the year.

I tried to make macarons. It didn’t go well.

Perhaps my best clothing purchase of the year was this ASOS Curve owl sweater.


Ice wines before the Dave Matthews Band show on December 1. Unfortunately the worst setlist I’ve ever had at a DMB show.

I had a birthday outing at Suite with Jason.

This was the best birthday present.

Getting early Christmas gifts was a lot of fun. I got wonderful MAC stuff from my in-laws.

We traveled to Florida again for the holidays.

My husband and brother scattered deer corn across the pond from my parents’ house to draw in the deer. It totally worked, we saw 4 bucks while we were there.

I hung out with my favorite canine nephew, Cooper.

This amazing picture of Will was probably my most liked image on Facebook this year. That apron isn’t joking.

Went to Weeki Wachee with Mom and Will. I hadn’t seen a manatee in ages so I was really excited about this.

We went to the Sponge Docks after Weeki Wachee. Here’s my mom and I in a Christmas ball – Will is in the back.

We came home to spend the rest of the year avoiding the cold.

It’s December 30, 2012. One more post, a proper recap.

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Instagram Roundup #9

by Jamie Sanford on October 10, 2012

Here are all of the other Instagram Roundups!

This is a picture of my laptop screen. I was watching Cosmos with Carl Sagan and could not stop enjoying his AMAZING fashion.

We decided not to move this year so naturally a bigger storage unit was in order, to free up space in our current apartment for easier living. I want to have a photo shoot in our storage facility so badly, because it is really gorgeous. The wood floors, the amazing light (during the day – not the unfortunate fluorescents), I love it.

Working for Noritake means occasionally doing some photography on the fly.

…and sometimes that photography requires creative lighting fixes. Since we have fluorescent lights in the office, I taped one end of a section of bubble wrap to a computer monitor, and attached the other end to my head to diffuse the harsh reflection of the big square light panel overhead. I put the bubble wrap over my hair and put my sunglasses on top. It worked like a charm.

I went to Vans to buy sneakers, and obviously ended up with these Hello Kitty versions.

We have been in and out of said storage unit quite a bit lately. Here we are in the elevator over the weekend.

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