mpix

Mpix “Dreaming Big” Email | Brand Experience Project

by Jamie Sanford on August 15, 2017

Click here for all posts in the Brand Experience Project.

I have written here about Mpix before. I don’t remember when I first heard of Mpix, but after my first order, I was SOLD. I order images and other photo products from Mpix because I know the quality will be great and I’ll be happy.

So in my continued efforts to share email communications from brands that I really enjoy and am impressed by, I present this recent email from Mpix, telling us about their slow season, and what they do during that time. Take a look:

Another set of thumbs up to Mpix for continuing to deliver quality email content that isn’t always directly trying to sell us something.

This kind of content is sadly missing from many companies, companies that DEFINITELY have processes and such that are not trade secrets and that would be interesting to their customers.

Email ideas for companies that make things:

  • Our product development timeline
  • Product and/or company facts
  • Employee features – what do they do, how do they fit into the entire process
  • Customer features – who are they, how do they use our products

I will keep looking forward to more emails from Mpix.

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Click here for all posts in the Brand Experience Project.

I have written a previous blog post about an Mpix email, where I wasn’t happy about a tracking number that wasn’t linked.

I am happy to be back with a positive review of the typical “you put something in your cart, please come back and buy it” email. However, the content of this email is what made me think it was worthy of a blog post.

Instead of a basic message of “there’s something in your cart,” this is a reiteration of Mpix’s message of quality process and product. While the message is undoubtedly a sales pitch, it is delivered in such a way that I don’t mind the effort to convince me to finish my purchase. A short and sweet description of why Mpix is great, their fast service and quality products.

I haven’t yet finished my purchase but will undoubtedly do so.

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Mpix.com Shipping Email | Missing the Mark #12

by Jamie Sanford on December 14, 2016

To view all of my content about brand experience, please click here.

I am a big fan of Mpix.com and their products. I have made many purchases in the past, their prints are of an incredible quality, and I particularly love the standouts as well.

I ordered another item this week, and noticed a small but major error in the shipping email I received.

Do you see it?

The tracking number isn’t a link! In addition, it doesn’t tell me what service was used to ship my order, so if I didn’t know that tracking numbers with 1Z at the beginning are from UPS, I wouldn’t know where to go to track it.

I am incredibly surprised by this because it is a huge miss. Online shopping is already incredibly convenient, so to turn that completely on its head in a shipping email is against the entire spirit of not doing that much work!

Another issue I had with the shipping email was formatting-related.

This address formatting is really unfortunate. Why the address identifier is below the address is unclear and strange.

I’ve said multiple times that websites are never “done.” There are always improvements to be made, and transactional emails are certainly part of that as well. I hope that Mpix quickly updates their email templates to correct these issues.

Update: I tweeted this post and received a lovely response from the Mpix team. See below!

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