2015 Beauty Wishlist

by Jamie Sanford on November 25, 2015

Holiday wishlist time! I update my Amazon Wishlist all year long, I think myself very useful for giving everyone at least 50 ideas of things I would like to receive. I am perfectly aware that not everyone wants to buy me a $2000 lens, but that’s why it is a wishlist.

Let’s focus on what is on my beauty wishlist for 2015.

The Hourglass Ambient Lighting palette. I have a total block when it comes to spending money on certain items. This is one of the things I cannot bring myself to spend $58 on, so wishlist it is!

Speaking of Hourglass, I have tried a sample of this primer and it is incredible, but I cannot bring myself to buy the full-sized version for $52.
Just kidding about this. I had a sample when I wrote this post, but since then I have purchased the smallest bottle available and my foundation looks terrible. Instead I will go with the Benefit Porefessional, which, when compared side-by-side on my face with the Hourglass, gives my foundation a great finish, hours and hours later.

Tom Ford lipstick in the color Casablanca. I have heard nothing but raves about this product.

MAC Purple Times 9 eyeshadow palette. I love my MAC shadows and these are gorgeous.

Tarte Amazonian Clay finishing powder. It is the most wonderful, soft, magical finish over some foundation. Totally worth the $33.

When we went to Las Vegas for our vow renewal, I got airbrushed by the makeup team I hired. It was amazing and 4 years later, I still haven’t purchased an airbrushing kit for myself. This one from the Art of Air comes with all of the stuff you see for $94, which isn’t that bad at all.

That’s all for this wish list. Share your beauty wish list items in the comments!

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Rocky Horror Picture Show & MAC | Brand Experience Project

by Jamie Sanford on January 22, 2015

Click here for all posts in the Brand Experience Project.

It has been quite a while since my last Brand Experience Project post, largely due to the fact that when I experienced a hard drive crash, along with the drive went many folders that were full of content on this topic that needed to be assembled. I am still going through the 50k+ files that were recovered, trying to reorganize them, and it is daunting.

I did locate a group of images for this particular post though – and I am excited to get back into it. I did a complete brand experience project post on the MAC website and order packaging a while back, but when this collection launched and I received my items, I wanted to follow up.

I first saw Rocky Horror Picture Show when I was about 12? My friend Tiffany and I were pretty obsessed. I immediately emailed her about this collaboration with MAC, which was so perfect, and she and I worried we would spend too much money. When it launched, I went ahead and ordered a LOT of products.

Above is pictured the collection description. The MAC site is already all black, and as I mentioned, the fit between the MAC brand and the movie content and branding is ridiculously strong.

My items arrived a few days later.

I was excited already! The lipsticks, eyeshadow palette, and the pigment boxes were all specifically branded for the collection. I’m guessing the reason that the greasepaint stick and the lip pencil were not branded this way was because it would have been difficult to size the famous lips icon down to fit.

It got better when I opened the box though.

Apologies for the blur!

This is the inside of the box. It is printed with a bunch of characters from the film, and appropriately, features a multiple number of Dr. Frank-n-Furters.

I cannot express how much of a thrill I got from this detail. I’m sure they could have skipped this step of printing the box interior – but I am intensely grateful that they didn’t. Given the cult status of the movie and the vigor with which people love it, I am certain I was not the only one to be this excited upon opening the box. I love the products, yes (although I did return the eyeshadows), but this effort on MAC’s part was one of those customer delight moments that I live for as a consumer.

Great job on this one, MAC.


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RiRi Loves MAC, The Waiting Line | Brand Experience Project

by Jamie Sanford on September 30, 2013

Click here for all posts in the Brand Experience Project.

While not being completely obsessed with any of the new items in the RiRi Loves MAC Fall collection, I decided to check out the MAC site when the items went on sale, to see how the experience would compare with last time, when a few new lipsticks were introduced. I left a window open for at least 2 hours during the last event, waiting to see if I could add a lipstick to my cart.

Today is slightly different, but no less insane.

Improved from last time, it’s made VERY clear that you are in line while online, and that you shouldn’t do anything but wait. The page does refresh from time to time to show you a new product, or a quote from Rihanna, etc. Good to know also that there will be a holiday collection forthcoming.

I am really interested to know about the decision-making process at MAC on how to handle these launches. Once I get in, will I have a time limit on my shopping? It seems like a good idea would be to implement a 10-minute shopping window, or at least a limit on how long items will remain unpurchased in the cart.

(I am still in line.)

I will give MAC credit for the following:

  1. The site isn’t crashing, and I’m assuming there are LOTS of people on the site, given how long I’ve had to wait.
  2. The reloading page with quotes, info, etc, is a good way to keep it fresh and to make everyone feel like they aren’t frozen and just don’t realize it yet.
  3. The products look really lovely and from what I’ve read about them, they are. Plus, the packaging is really gorgeous.

(You guessed it. Still waiting.)

There are only something like 10 items in this collection. How can I possibly still be waiting this long? Perhaps everything has sold out – although I would hope that MAC is prepared for a new onscreen message should that be the case.

If any of the tech team from MAC wants to answer some of my questions regarding the technical side of handling these launches, I would love to hear from them.

I would also love to hear anyone else’s ideas on how to handle such high-traffic launches of products online. What do you think?

[Update: Wait time is at 2 hours, 20 minutes, and counting.]
[Update 2: I was able to start shopping at about 2 hours, 30 minutes. About 35% of the items are sold out.]


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Nordstrom Anniversary Sale 2013

by Jamie Sanford on July 22, 2013

The time has come for Nordstrom’s anniversary sale, from now until August 4th. You can check it out here.  I always love the beauty exclusives.

Here are my sale picks.

Elizabeth and James Kirby sunglasses, $109.90.

Natasha Couture Skull Double Bracelet, $24.90.

MAC Limited Edition Illustrated Lip Bag in Nude, $39.50.

MAC Limited Edition Illustrated Eye Bag in Smoldering, $46.50.

St. John Collection Leather Milano Knit Jacket, $899.99.

La Mer ‘The Moisturizing Cream’ Ultrarich Cream (Limited Edition Large Size), $990.00. For face cream. I’m sure it’s amazing.

Are you shopping the Nordstrom Anniversary sale? Post your picks in the comments.

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Instagram Roundup #36

by Jamie Sanford on April 19, 2013

Here are all of the other Instagram Roundups!

The reason for the delay this week was much busyness at work, paired with a surgery I had on Wednesday of this week. I went back to the surgeon’s office for another visit to confirm my procedure.

This magnet is positioned at my desk. When I posted it, I said that I needed to get more creative.

I cooked for the 3rd time in a 2-week span, which is unheard of! We had started hoarding cheese so I decided to make Nadia G’s mac and cheese. I changed the recipe a bit but that was the basis.

This is the finished product. The end result was sprinkling panko on the top and baking it. It was very delicious.

I watched the How to destroy angels Coachella set online. Not caring at all that I’m spoiling the show for myself.

My favorite estate sale purchase is a vintage jewelry box that reminded me so much of ones I played with when I was little, filled with costume jewelry. I don’t know where the ones I played with when I was little are, but this purchase made me remember that fondly.

Time again for the NY Tabletop Show at 41 Madison. I have many pictures of the Flatiron Building, as I tend to do, but I had to walk a slightly different path one day from the car, and I got a different view! Note also the beautiful spring blossoms.

I cut my week short with an appointment to have my little surgery on Wednesday. As always, my darling husband was with me to make me laugh and hold my hand. Luckily, the waiting for the surgery took way longer than the actual procedure.

Surgery is a cruel mistress that doesn’t let you wear makeup or contact lenses. So on the way home, I had to don my favorite geriatric sunglasses to cover my regular glasses. Hot mess.

Recovering now, feeling much better today. Regular posting will be back next week.

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