gift card

NYDJ Gift Box | Brand Experience Project

by Jamie Sanford on November 28, 2017

Click here for all posts in the Brand Experience Project.

I haven’t made a secret of the fact that I don’t love gift cards as a gift. Everyone knows that the holidays are coming, so start shopping early! Here are my top 5 tips for early holiday shopping.

I really enjoy NYDJ products, and so was really pleasantly surprised to see this option for a gift card from their website.

This gift card is extra! NYDJ gets all of the points for presentation here. You receive a beautiful box with a purple ribbon to tie it closed, and when you open it, you get a presentation of a gift card for $124 (standard price for NYDJ items), and a measuring tape so that you can be sure to order the right pair for the perfect fit.

This is a next-level gift card. The presentation alone brings an air of importance and consideration to the gift, even though buying it was as simple as buying a basic one on the cardboard backing.

This is the kind of elevated experience that I want from brands. The gift card + measuring tape here isn’t earth-shattering, but the presentation is wonderful and is beyond what we have come to expect.

Every brand should be trying to reach “beyond what we have come to expect.”

Congratulations to NYDJ on this effort. I hope it is intensely successful.

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Instagram Roundup #18

by Jamie Sanford on December 12, 2012

Here are all of the other Instagram Roundups!

Snow in November 27th.

Well I hope so!

Tiny Edward makes an appearance.

I found gift cards with balances! Love it.

I got this teeny tiny Lorac lip gloss with an Ulta purchase. I put the Chapstick in the image for scale. It is the cutest thing.

In a showing of epic yuppie-dom, we drank mini icewines on our way into the Dave Matthews Band concert.

We were on the side of the stage. The setlist was disappointing and I had some unfortunate people around me, but it was still OK.

Online shopping – look at this adorable candle holder! I wish I had room for stuff like this.

Rocking my awesome furry hat in the elevator.

Will and I’s birthday dinner was again at The Melting Pot. They gave us birthday cards when we arrived!

…and we got an edible gift before we left.

On my actual birthday, I went out with Jason to Suite. Will stayed home to do schoolwork.

We saw Miz Cracker and Brenda Dharling perform, and this happened. It was amazing. Plus, free birthday shot!

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