kat von d beauty

Best of 2017 | Kat Von D Beauty

by Jamie Sanford on January 3, 2018

Happy New Year!

I have more “important” posts to work on, about goals and such things, and I will get to that, but during a discussion of “2017 beauty favorites,” I realized that Kat Von D Beauty is absolutely my favorite makeup brand of 2017.

In addition to new products, I’ve picked up some items that are on their way out that made their way to Marshall’s.

There are links below, but here’s a breakdown of some favorites:

  • Lips: I got a few studded kiss lipsticks at Marshall’s, including in the shade Lovecraft, which is my new favorite lip color. I also picked up liquid lipsticks, including sets of minis. I don’t like having mini versions of most products, but liquid lipsticks are perfect for downsizing.
  • Perfume: Kat Von D Beauty has 2 perfumes, Saint and Sinner. I like them both and have small versions of each one.
  • Face: As Kat Von D Beauty shifted to offering the Shade & Light face palette with interchangeable pans, the originals made their way to Marshall’s, so I picked mine up for half price. I am a contouring newbie, so we will have to see how it goes, but so far, I find these powders to be incredibly blendable and easy to apply lightly so I don’t look like a mess.
  • Eyes: I did not get all of the eyeshadow palettes released this year, that would be too many, but I did pick up some of the Shade & Light Eyeshadow quads at, you guessed it, Marshall’s. It is paint-by-numbers eyeshadow, and is great if you want something super simple and fast, but that still looks like you tried. I also picked up the limited-edition Metal Matte Mini palette, since I have the monster-sized one, and I love it so much, but it is not portable. The mini is a great option, and if you haven’t tried out the Metal Crush eyeshadows, this is the perfect way to try multiple colors at a much better price point. The regular Metal Crush eyeshadows are $21 each, and this palette is $39, so you can see the value.

Links to these products are below. Happy 2018!

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To view all of my content about brand experience, please click here.

This was going to be a product review, but my experience created questions that I think are better fitted to a brand experience post.

I am a big fan of Kat Von D Beauty products. I have a number of eyeshadow palettes and powder foundation, all that I greatly enjoy. During a random trip to TJ Maxx a few weeks back, I was super excited to see some Kat Von D Shade & Light blushes in the beauty section, and quickly scooped up a “Bonnie & Clyde” blush.

Here’s where things get unfortunate.

So much promise.

The focus here is questionable, but you can see the swatches of these 2 blushes on my arm. I expected a LOT more pigmentation than this.

Wow. This is how they looked after I blended over them with a brush. Where did they go? This is a major quality issue.

Beyond this, the product packaging was also a bit disappointing. I am going to directly compare the packaging of this blush with my Kat Von D Lock-It Powder Foundation.

It certainly looks like a lot more thought went into the packaging for the foundation. There is a lot more detail.

The sticker is actually pretty good on the blush, especially with 2 shades of product in the compact.

The packaging quality on the foundation looks much more expensive.

So, if I were reviewing this blush, it would be 0 stars. If I try to put it on my face and it just disappears, is isn’t actually blush. I went online after discovering the issue with this product, and found out that it had actually been pulled from both Sephora and the Kat Von D Beauty website.

Also found this on Reddit:

Here’s where I get to the heart of my issues with my experience.

Why did this product that had CLEARLY been identified as sub-par, get sold to a discount store? As a Kat Von D Beauty fan, I was excited to see what I figured was just excess stock being sold to TJ Maxx, and so I scooped it up. It didn’t occur to me that I should be looking online to find out that this is crap. I know what they say about assumptions, but I didn’t expect a Kat Von D Beauty product to be this terrible.

This makes me REALLY wonder who at Kat Von D Beauty decided to let this product into the wild in discount stores. Excess stock is one thing, but to release product of terrible quality to a discount store is a huge miss. Shoppers in a discount store might be really excited to see Kat Von D Beauty products at a discounted price. This could be a gateway product for someone who is interested in the brand but doesn’t think that they want to spend X dollars on a makeup product, and that opportunity to convince them that the cost is valid would be ruined by this product. The idea of samples from Ulta or Sephora, and perhaps even selling excess stock to discount stores, is to increase exposure of those products, to convince a shopper who isn’t sure about the brand or who isn’t sure about the price that the quality of the products is well worth the attached dollar amount. This blush is going to have the complete opposite effect.

I would love to hear comments from anyone on what you think about placement of problematic products into discount stores. Do you shop in a store like Marshall’s or TJ Maxx with a thought in your mind that you might be getting X product from a well-known brand because it might be of lesser quality?

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