Click here for all posts in the Brand Experience Project.

I’ve become more acquainted with Wayfair since purchasing a house last year. Recently, I was drawn in by an email promising me deep discounts on area rugs.

It worked and within minutes, my husband and I had chosen a rug for the living room and I started the checkout process.

It wasn’t long before I got to entering my payment information. You’ll understand my surprise at seeing this choice of font in the space for me to choose the expiration dates for my credit card.

What is even happening. Every other font on their website is clear and easy to read. Why isn’t the font shown elsewhere in this screenshot also in these dropdown menus?

I was shocked by this and immediately took this screenshot.

Then I got my confirmation email…

It is unreadable. I work in e-commerce for a store that isn’t even close to being as big as Wayfair, and I find myself feeling lots of sympathy for what HAS to be a mistake. It is a mistake, right?

I don’t know if it is possible that my browser is using this font as a replacement for another one, I almost hope so, but still, this is massively frustrating.

I’ll be sure to send a tweet to Wayfair about this – and hope that someone else has already noticed this issue.

UPDATE – They might have had someone else already report this issue, as my shipping email looked much better! I hope this means that they got the news that the other font was a mess.

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Link Tank #1

by Jamie Sanford on May 24, 2013

Click here for all of the link posts on

Tumblr is the best image provider ever. The head bob on the one in the back is spectacular.

Does anyone think Oprah is doing all that much work on her lovely farm? I don’t think so. (

Minnesota is the latest state to do the right thing and clear the way for marriage equality. (NY Times)

Here’s an interesting breakdown of information on when fonts and font size matter. (Big Brand System)

A timeline of the lifespan of iTunes, including top downloaded songs of each year. (iTunes)

Great post from Jasmine Star on explaining what it is that makes you, you. (Jasmine Star)

Connect with me on Twitter if you have links to share, or leave a comment!

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Helvetica (100 Films in 2011)

by Jamie Sanford on September 22, 2011

67. Helvetica (available for streaming via Netflix and Amazon)

Here is the trailer for Helvetica.

[youtube Bw7bVD-V8rs]

Helvetica, as many of us know, is a font.  However, what you might not know is that it is literally EVERYWHERE.  This documentary was released in 2007 to celebrate the 50th anniversary of the initial creation of Helvetica.

I really enjoyed this documentary – there is no other typeface on earth that is this widely used.  There is also not another typeface with this much drama surrounding it!  Lots of designers were interviewed in this documentary, and some of them love Helvetica for its simplicity, and some hate it for its invasion of all things type.  I highly recommend a viewing of Helvetica.

Helvetica is available on DVD from Amazon for $20.99.

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Sunday Link Party

by Jamie Sanford on September 6, 2010

Photo of the week – we went to a 9/11 memorial last weekend because I hadn’t known of its existence before (and if you read about it on Wikipedia, you find out why – apparently some people really dislike it), and we drove around the surrounding area and stopped to take some photos. The sun was setting and the light was spectacular.


Bayonne, NJ - August 2010.

Speaking of photography, this guy makes his photos using BULLETS. (Petapixel)

Have you seen The Wilderness Downtown yet? It’s an interactive experience, best viewed in Google Chrome. Blew my mind.

Since I’ve been having fun with fonts this week, here are 20 Super Clean Fonts Perfect for Minimal Style Design. (

The bell tower at Iowa State University played Gaga’s “Bad Romance” and it is ridiculous. Watch this.

Another Gaga video, a new song called “Living on the Radio,” performed live in St Paul this week.

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Sunday Link Party

by Jamie Sanford on August 30, 2010

Photo of the week – from a trip to the science center with my husband and nephew.


I love how this shot turned out.

I’m glad to hear that most New Jersey residents like myself hate Jersey Shore and wish it would go away. (

Entertainment Weekly did a “Sexy Beast” competition and here is the final results bracket. (

1001 Free Fonts!

My Little Pony as Lady Gaga? Love.

Click here for more pictures of the Lady Gaga My Little Pony from Spippo on DeviantArt.

11 ways to promote your Facebook page outside of Facebook. (

I know it’s been everywhere, but this is such a great song, and the fact that it is so upbeat and happy makes it so much better. Not safe for work!

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