To view all of my content about brand experience, please click here. I am a massive fan of the Olympic games. I get so excited to watch all sorts of sports – everything from shot put to archery and my favorite, gymnastics. Unfortunately, the television coverage in the United States for the Rio games has […]

Click here for all posts in the Brand Experience Project. I can’t believe I am writing this again. I shared this blog post nearly 8 years ago about how Barack Obama’s merchandise was incredibly superior to that of John McCain, and how these differences said much about their campaigns and their chances of winning in […]