Kate Spade | Brand Experience Project (part 1)

by Jamie Sanford on May 1, 2014

Click here for all posts in the Brand Experience Project.

I’ve been aware of Kate Spade for ages, of course, but hadn’t checked out the website before. I visited back in January and ended up ordering a necklace for my Mom’s birthday. I had to wait to post until now because Mom only got the necklace last week.

Here we go!

I am in love with this website already. The branding is gorgeous and consistent. The photography is consistent as well, which is so exciting. At the bottom, there is a curated collection of Instagrams submitted to their #travelcolorfully hashtag, which I really like.

I check out the jewelry, and here’s the dropdown menu. All works for me.

Beautiful category results with consistent photography. I’m pretty sure they are shooting in-house.

I cruised over to the sale section next, since I didn’t see any jewelry with sale prices in the “all jewelry” category. I was sad to see that they sale items have been banished from the “regular” shopping areas, only to be found in “sale.”

Good product page – and I LOVE that the “final sale” warning is obvious in that pink font.

Back to the sale page, and I see this cute blue necklace. I scrolled over the image, and enjoyed this immediate glance at how long the necklace is, on a real person!

I’m even more intrigued when I get to the product page and see more photos, including one of the most darling gift box!

It is unfortunate that this page has more images of the product than there were on the last product page. Given the rest of this experience, I am surprised that every Kate Spade necklace does not receive the same photo treatment.

The box sells itself.

Add to the cart! I do sort of wish the “final sale” message was here, just in case I missed it.

It is pretty obvious in the cart though, which is great.

If you click “mark item as gift,” this helpful pop-up comes to help you. You can hide the price, and you can get a gift card included for free! This was totally charming.

Simple and clear in the cart.

Moving on to shipping. It’s great that there are multiple shipping options, but as always, I would appreciate some indication right here of how long orders take to ship after being placed online. A link to a map or more information about how long ground shipping takes to my location would also be a good addition.

So, I’m ready to check out. Everything is moving along and I’m just about to submit my order when I finally notice that the bar on the left is tabbed and there’s more information to be seen.

And so I finally get the informational page about shipping rates. This exists(!), so it definitely needs to be made available from a link right next to the dropdown I use to pick out my shipping method.  This feels like it was hidden.

This return information pop-up is great. Kate Spade isn’t kidding about this return policy, and I love that. Very clear.

I’m seeing the suggestion to create an account on the right there. I have not printed my order confirmation but hey, it’s cool, I will create my account. I did that, and then wasn’t able to go back. Sure, I got the email, but this could be handled in a smoother way so as not to load a new page where I can’t get back to my original order confirmation.

Very beautiful confirmation email, although with the same issue I had before – where I am not given any idea of what the time frame between my order being placed and shipping out will be, which is irritating.

All in all, the site is very lovely. It matches the brand so well, whoever is the brand czar over at Kate Spade is doing a great job. There are shopper experience issues that could be resolved with a few site changes, but overall, the experience was good. I will post the full score card for Kate Spade next week in part 2 of this Brand Experience post.

I’ll be back next week with a review of the packaging of my Kate Spade order. (Updated: click here for part 2!)


{ Comments on this entry are closed }

Bullet Jewelry

by Jamie Sanford on August 26, 2013

In a continued streak of non-traditional jewelry on the blog, today I’m locating lots of jewelry made of or with bullets. Lots of variety here, and all items are from Etsy!

First up is a bullet pendant with amethyst – you can also find these with clear quartz, citrine, and other stones all over Etsy. This one is $25 from Azeetadesigns.

This is called the hunter’s keychain – bullets and antlers. $18 from Chimiera.

I love this because it feels high-end and fabulous while still incorporating the bullet. You can even choose different colored stones for the outer rim. $19.95 from Bullet Designs.

If you’re looking for a bullet on a chain, here you go. $16 from Dorian Creations.

Taking bullets to a very feminine place is this lovely necklace with a blue Swarovski crystal. $27.50 from lauralynns.

For the cowgirl in your life. $38 from TrashandTrinkets.

It’s a tennis bracelet, made of bullets! The crystal color is up to you, with about 15 options. $59.95 from BulletDesigns.

{ Comments on this entry are closed }

Jewelry from Electric Lemonade Shop

by Jamie Sanford on July 29, 2013

I love some statement jewelry, particularly necklaces. I tend to lean towards things with antlers, but I am interested in anything that strikes my fancy. Electric Lemonade Shop has a super fun selection of jewelry – here are a few of my favorites.

Sideshow Deer Necklace, $128.

Glam Rock earrings, which I’m sure don’t say Bowie because his image was not used intentionally…$32.

How creepy/awesome is this? Dental Record necklace, $140.

Another identity crisis here, because a certain Grace Jones comes to mind…Glamazon Earrings, $32.

This is cute AND functional, since it actually works as a little knife! Danger Dagger Knife Necklace, $34.

{ Comments on this entry are closed }

Jewelry with Personality from Rachel Pfeffer Designs

by Jamie Sanford on April 7, 2011

I really like my jewelry pieces to be interesting and sometimes quirky.  I get comments on my engagement and wedding rings quite often, because they both are not plain and my wedding ring is pretty big.  Anyway, I was excited to find Rachel Pfeffer Designs on Etsy because the jewelry in her shop totally fits my personality.

Mini camera necklace! I love to take pictures and I’ve posted camera jewelry before, so I can’t resist.

Product description:

Now you can wear a tiny Holga around your neck! This little pendant is hand formed from sterling silver wire by yours truly. The flash is a small moonstone cabochon. It is on a short 16 inch sterling silver chain but can be put on an 18 inch one. It is handmade so no two will be exactly alike!

Rachel Pfeffer’s Mini Camera Necklace is available on Etsy for $84.

Another dachshund! I’m going to end up getting one myself at some point (the dog, not the necklace – although if I have the dog, I might want the necklace even more).  Anyway.

Product description:

A cute, texty twist on the classic sterling silver hot dog pendant! He’s cast from an original hotdog that I hand pierced with a jewelers saw and then soldered three little rings to the back. I hammered HOT on the front, darkened the letters, and gave it a bright, brushed finish! He hangs on an 18 inch sterling silver chain.

The puppy is solid sterling silver, and no two look exactly the same! Lettering can be customized, just give me a message.

The Hot Dachshund necklace is available from Etsy Seller Rachel Pfeffer Designs for $72.

This ring doubles as an awesome weapon.  Be bold, indeed.  Seriously though, I love amethyst and this is a mighty big chunk to put on your hand.


You’ll be infused with boldness when you wear this ring! And how could you not? It commands you to be right there on the side.

I set a beautiful and very lightweight lavender amethyst geode set in handmade sterling silver bezel. The stone itself is amazingly flat, and the ring is incredibly comfortable. It has a double band and the stone sits flatly on your finger, overlapping the surrounding ones! (most comfortable when worn on middle finger.)

I stamped little hearts all the way around the bezel, and the words “be bold” decorate one of the sides. The bottom of the bezel was cut out of an engraved vintage sterling silver award plate, and the word “wishes” is legible on the bottom, adding a secret bit of whimsy.

The ring is currently a size 6.5, but fits more like a 7 because of the broad, flat top.

This ring is completely handmade and one of a kind, so get it before it’s gone!

This kickass “Be Bold” Amethyst Ring from Etsy Seller Rachel Pfeffer Designs is available for $124.

{ Comments on this entry are closed }

Dachshund Ring and Necklace in Sterling Silver

by Jamie Sanford on November 26, 2010

This post is for my friend Kelly and her dog, Mini.  Mini is a dachshund and a troublemaker.  Here’s a great photo that my husband took of Mini (the photo is a screenshot of the photo in a frame on Kelly’s wall, from Time Out New York).

Time Out New York, Kelly's Apartment 3
For anyone who isn’t familiar with the breed, here’s the Wikipedia page.  In addition, there’s a whole page on dachshunds on the AKC website.

Anyway, I immediately thought of Kelly when I saw these  items on Etsy.

These items are both from Etsy seller luckyduct.

The necklace is available for $86 and the ring is available for $74.

{ Comments on this entry are closed }