Pimping The Royal Baby

by Jamie Sanford on July 22, 2013

I received this email on Monday within 30 minutes of Twitter and Facebook blowing up with news of the birth of HRH The Prince of Cambridge. More below…

Is this wrong? This company, banking on their English name and origins, clearly thought about this in advance, knowing that Royal Baby Fever was perfect for selling more product.

Given that I have trouble finding new ways to have sales and such with Noritake, I can definitely see the excitement of having something you can relate product to in the news and on everyone’s minds.

What are your thoughts on banking on the birth of someone’s child? Let me know in the comments.

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