Origins Tax Day Email | Brand Experience Project

by Jamie Sanford on April 17, 2018

Click here for all posts in the Brand Experience Project.

Short one today, because I had to share this email from Origins that made me chuckle.

It’s Tax Day, and the subject line of this email is “Tax Day Is Here! Have You Checked Your Balances?” The email is a big promotional piece on their Checks & Balances face wash. This is so cute and smart and I am all for anything that takes a boring/slightly negative thing and turn it into an opportunity to tie it in with a product promotion. (Please see this blog post about what not to do with sad things like celebrity deaths.)

Good job, Origins!

 

Previous post:

Next post: