Kate Spade Content | Brand Experience Project

by Jamie Sanford on November 4, 2015

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To see my previous Kate Spade posts, click here.

As I’ve mentioned previously on this site, I am a total sucker for good content. I have seen this particular video about 10 times now in my Facebook feed, so I cannot leave it alone any longer.

This is the 4th in a series of videos created by the Kate Spade team, #MissAdventure. I’m going to embed the most recent one here, but click here to see all of them.

We all love Anna Kendrick, correct? She’s so talented and funny and clearly doesn’t take things too seriously. I think she is such a perfect match for the Kate Spade brand, and the addition of Zosia Mamet in this episode of #MissAdventure is smart. I think Zosia’s style and personality is completely different while also totally charming, adding depth to the series to appeal to a different kind of woman.

This is created to sell more product, so there is a LOT of product that shows up in these videos, but it is remarkably not irritating. The Kate Spade team achieved the perfect balance of distracting me with characters so that I don’t notice the 48 Kate Spade products in the 5-minute film. I don’t think there is higher praise.

Have you seen the Kate Spade #missadventure videos? How do you feel about their impact on your shopping/buying behaviors with this brand?

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