Sephora VIB Sale Picks and Wishlist | November 2017

by Jamie Sanford on November 10, 2017

The Sephora VIB sale event is back!

If you are a Sephora VIB member (it’s free to join), you can get 15%-20% off this weekend at Sephora and I will definitely be stocking up on some products that I always need to replenish but are generally never on sale.

Check out the box below for my own wishlist as well as some tried and true favorites. Happy shopping!

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Sephora VIB Sale Picks and Wishlist | Spring 2017

by Jamie Sanford on April 18, 2017

The Sephora VIB sale event is back!

This post contains affiliate links, which means I receive a small commission if you make a purchase using these links.

April 18-24: VIB Rouge Members receive 15% off on all purchases, in store and online.

April 19-24: VIB members receive 15% off on all purchases, in store and online.

April 20-24: Beauty Insiders receive 15% off on all purchases, in store and online.

To become a VIB member, you have to spend $350 at Sephora in the span of a year. I’ve managed this the last few years by purchasing skincare from Sephora instead of with the individual brands. To become a VIB Rouge member, you have to spend $1000 at Sephora in the span of a year, which doesn’t feel like reality. I’m guessing it is mostly beauty professionals in this category.

So let’s get into it! The list below combines my wishlist or items I would like to pick up, as well as favorites that I might have to stock up on while they are being discounted. I will definitely also be picking up skin care items from Murad and Origins.




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Sephora VIB Sale Wishlist and Product Picks

by Jamie Sanford on November 9, 2016

I can’t believe that I just created a beauty items wishlist without remembering that the biggest sale of the year at Sephora was quickly approaching! I am a VIB member, and will definitely pick a few things up during the sale. If nothing else, it is a great time to replenish stock on things you would buy anyway.

From November 11th through November 14th, you will receive 20% off all in-store and online purchases with code 20VIB.

Here’s my wishlist as well as product picks for items to pick up during the Sephora VIB sale!

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Sephora Rewards | Brand Experience Project

by Jamie Sanford on August 6, 2015

Click here for all posts in the Brand Experience Project.

Please note that all images are maximized for the best viewing experience, so some are quite large!

Sephora. The mecca for all things beauty. I joined the Beauty Insider program a long time ago, and then managed to achieve VIB status in 2013, after they teased me by telling me how close I was to having spent $350 in a year. If you spend $1000 a year at Sephora, you get VIB Rouge status – which is premium member gifts, free shipping on all orders, etc.

I’m not a Rouge member, but seeing as Sephora has a flash shipping option for $10 a year, the free shipping isn’t that attractive when you have to spend $1000. I’m sure the other perks are wonderful…

…like the bonus points. Through August 9, Sephora is multiplying your points on all of your orders. As a VIB member, I get 3x points on all of my orders. (Beauty Insiders get 2x, VIB Rouge members get 4x.) Seeing as I use points to “buy” premium samples and other such items, this is a hot deal. Check out the new rewards items:

See what I’m saying? These are the normal standard in reward gifts that are available. There is generally always a 500-point gift as well.

I touched on this subject in a Blue Mercury post in the past, but this type of program is a total win. I’m assuming that Sephora gets brands to 1, pay them for the privilege and 2, provide the products that are given away to those willing to shell out their hard-earned points. The brands get great exposure on their product, plus it gets into the hands of those who might not have tried it otherwise. Sephora gets to make its customers happy by giving them access to great trial versions of products.

In a really smart move, Sephora decided to promote the points multiplier with the announcement of Epic Rewards.

These are SIGNIFICANTLY more swanky than the normal 100-point gifts, but they are also for those with up to 10,000 points!

I might JUST get to 1,000 points if I buy some face wash for 3x points, and these are my options. They really do look great, I think that Dior catwalk eyes package might have to be mine.

I’m a bit sad about the lipstick being a VIB Rouge exclusive. I’m assuming it’s there, at the top, to try and entice the regular VIBs to upgrade.

Swoon, these are getting better and better. This makes me wish I hadn’t bought any of the 250-point gifts that I’ve received in the past.

5,000 points would equal $5,000 in dollars spent, not counting any points multipliers. That’s a lot of makeup, but these gifts are certainly fitting. The Tarte collection in particular is barking up my tree!

The 10,000-point rewards really take it up a notch. We are talking travel now! Who doesn’t want to go to LA, or New York, or Paris for a unique beauty experience? I totally do.

I am very curious to know who Sephora’s best customers are. Is it makeup artists, or do they shop elsewhere to get discounts? I know that the beauty vloggers I watch are VIB Rouge members, I’m sure that they are EASILY spending over $1000 in just a few trips to the store, seeing as they are always making videos about trying the newest palettes, foundations, concealers, primers. If all of these high-end products average around $40 each, you would only need to buy 25 items in a year to achieve VIB Rouge status. That’s less than $100 a month, which, now that I think about it, would be possible for a lot of us if we did not curb our spending on products. I do not go to the Sephora store often because I am generally unable to leave without spending at least $100. I can blame some of this on my husband’s skin care products, but not all of it. The struggle is real.

This post has gone off-topic a bit!

The bottom line is this – Sephora has competition for your beauty dollars, and they are taking their membership program to new heights with these epic rewards and incentivizing people to shop with the point multiplier. Congratulations to the Sephora team on some wonderful ideas. I can’t wait to see what is next.


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