Torrid Covers My Screen So I Cannot Shop | Brand Experience Project

by Jamie Sanford on March 13, 2017

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Another short post. I saw this when shopping recently and was reminded of the importance of reviewing your site design choices on different devices.

While I greatly improve the flash sale that Torrid held (you click on a link in an email and are presented with a discount of between 30% and 50% off), I was surprised at how obtrusive this banner was. As you can see above, I was not able to even see the product names and prices of a single row of products. This was intensely frustrating.

Ways to improve this:

  • Make the banner smaller, condense the information
  • Make the banner collapsible in some way
    • This is potentially the best option, as it will presumably be the most effective way to deal with so many options for screen resolution

This experience was just a reminder for anyone working in web development. I know that a lot of us have gigantic monitors and so we see a lot of the pages we are working on, but checking things out in different displays is indescribably important.

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