web 2.0 expo

Day 3 of Web 2.0 Expo.

by Jamie Sanford on October 14, 2008

Presentations I saw on day 3:

The keynotes were all enjoyable.  Not as much targeted information and also presented in the dark so note-taking wasn’t happening.  I’m glad the videos are available though to be watched again.  I really enjoyed the presentation on Micro-Interactions with David Armano (slides are available here).  It has me thinking about every instance where my websites are interacting with my users.  An example that really struck me was that each time you receive a new Netflix mailer, it’s a positive interaction between Netflix and me. He talked about audience engagement, how can we DIRECTly interact with our audience, reach out to them and have them respond back.  You don’t know who the influencers are or will be, so everyone gets “the Disney treatment.” I love that, because it’s something you totally understand, if you’ve experienced it. This is something I need to really consider in further site development, we could be communicating so much more with the users.

The next presentation I saw was “What Would Google Do? How Media Must Revolutionize Their Thinking” with Jeff Jarvis, who review the BusinessWeek.com BusinessEdge program with John Byrne and Steve Adler of BusinessWeek (slides are available here).  Jeff used the word “googly” and I missed it in a previous presentation and now I am hooked.  I want everything in life to be Googly, because I associate it with wonderful things. Anyway, the idea was that BusinessWeek has launched BusinessEdge on their site, a cross of social interaction and news content, people who join create profiles and share what it is that is interesting to them.  The journalists that are contributing to BusinessWeek are also on the site and available to interact with users.  The discussion was mostly related to bringing more features to the BusinessEdge feature to make it even more user-friendly and even more Googly by letting users post about their BusinessEdge activity on their blog, LinkedIn profile, etc.

After a final trip to the exhibit hall, I came back to sessions for “Enhancing Engagement and User Experience Beyond the TV Screen: Some Lessons Learned from a Transition to Web 2.0” with Tony Carbone of VH1 Digital.  The big thing that I took from his presentation was a lot regarding tie-ins.  VH1 is all about tie-ins, there are constant reminders while you are watching the network to go online for more content, games, etc.  VH1 also launched Scandalist, their own version of a celebrity gossip and video site, which posts up to 30 times a day.  They tweet all major headlines and content is syndicated across all MTV Networks properties.  They offer content to the visitor that they would not otherwise see on TV.  They also focus on improved reaction time, embracing things quickly so that the audience knows that they are listening.  This sounded to me like what Gary Vaynerchuk said in his keynote, that listening to your audience is great but giving a shit about what they say is so much better.  How many times do we ask them to take a survey and then sit on results for 3 months before anything happens?

My last session was “Agency 2.0” with Romi Mahajan of Ascentium, Pete Stein of Avenue A/Razorfish, Susan Credle of BBDO, David Thorpe of Ogilvy, and Rick Webb of The Barbarian Group.  I’m not part of an agency but found the discussion between the group to be enlightening about their arena.  A lot of agencies in recent years have been all about going digital, and not paying attention to the other aspects of advertising.  Unfortunately I don’t remember who said this, but I loved this: “Agency needs to re-invent themselves so that they aren’t made useless by the tech-savvy person at the client company who knows twitter and LinkedIn.”  This is a big as I see more and more people embracing their role as the masters of their own online destiny.  In addition, a discussion was had about risk-taking, that clients might be drawn in by an ambitious plan that might fail, and if it does, will take the agency down as well.  This is likely to appeal to the client as they will understand the idea of taking a chance.

This took forever, I think I need to keep blog posts short because this has been daunting.  I have many more notes from these sessions but wanted to post about some of the major stuff that stuck with me.

Now I will continue to keep posting about everyday stuff and won’t cover any more live events until itec New Jersey in December.

{ Comments on this entry are closed }

Here’s the first keynote from Friday, a discussion between Tim O’Reilly and Arianna Huffington.  I really find her so entertaining and she’s clearly very smart.  She discussed the success of The Huffington Post as well as responds to questions from the audience.

{ Comments on this entry are closed }

Video: Gary Vaynerchuk’s Web 2.0 Expo Keynote

by Jamie Sanford on October 3, 2008

You should watch this immediately.  There’s some adult language, so be forewarned. Gary knows what he is talking about and is so passionate about it, and it’s fun to watch. What more can you ask for from a keynote speaker?

Check out Gary here.

{ Comments on this entry are closed }

Day 2 of Web 2.0 Expo.

by Jamie Sanford on October 3, 2008

Presentations I saw on Day 2:

I’ll skip right ahead to Stephan Spencer’s presentation on SEO success, because I really enjoyed it. (The slides are available here.)  He had so many great tips for site optimization that I couldn’t keep up while taking notes.  Luckily we traded business cards and he sent me a great email with his presentation and other useful links.  During his presentation I was particularly interested in the discussion surrounding redirects.  How many different versions of each page are there, and how are they affecting the search results for that page?  He also provided a great list of different tools to use to create a strong PPC campaign, and some information on WordPress tools for SEO, great for me as I’m still getting the hang of using WP.

Chris Fahey gave one of my favorite presentations of the week.  (The slides are available here.)  He kept it humorous and easy to follow, and I felt he was vague enough in his presentation that anyone could take those ideas and easily see in their mind how these talking points apply to their particular web properties.  My favorite bit was the 3 stages of seduction–

1. Inspire their attention, interest and desire
2. Draw them in (lead them astray)
3. Capture their ongoing devotion

This is totally it! This is what anyone who runs a website should be thinking about. Make it sexy and make them love you and feel like they can’t live without you.  While I’ve understood this for a long time, this presentation has stuck with me for the last 2 weeks and I’m still thinking about it.  I have a presentation to give two weeks from tomorrow and I fully intend to reference this presentation to the group of website stakeholders at my organization.

Next up was the Video 2.0 Presentation.  Not what I expected, so I left to check out the exhibit hall.  I did get to see this fantastic video from CollegeHumor.com though.

The exhibit hall was a good experience, my only issue with it is related to the booths that the funky & cool company names don’t necessarily tell me what they do and if I should stop to talk to them!  The best swag, for me, was the “A Website Named Desire” poster.  You can hear about it and check the PDF here.

My last presentation of the day was by Charles Forman, “Using Real Time Game Concept to Increase Engagement.”  Charles came up with iminlikewithyou.com, which definitely has an audience but I don’t think its me.  I’ve checked that site out and I just find it to be annoying.  No matter, he has a grip on what works and how to make your website like a game to get the users engaged and into it. He made mention of LinkedIn and that little bar reminding you all the time that your profile is only 70% completed.  It’s a quest!  A quest to come onto their site and finish YOUR profile.  Make your user feel like they have something to accomplish and they will stay on your site to do that.  Charles listed concepts such as providing realtime feedback, providing rewards to users, providing objectives through quests and leveling people up. I’ve been thinking a lot about how to introduce such ideas to the sites that I’m working on, and I think that most sites have SOMETHING that would work as a quest, a challenge to the user to complete. 

All in all, the conference has my mind swimming with new ideas for things to do on the websites I’m currently managing, while also trying to develop ideas for my personal stuff.

I know this post is late but today is the first day that I’ve had a chance to sit down with my notes and really think about everything.  How do you bloggers post 3 times a day and have a job and a family and a life?

{ Comments on this entry are closed }

Day 1 of Web 2.0 Expo.

by Jamie Sanford on September 18, 2008

So today was full of sessions (all in the media and marketing track for me) and then the keynote presentation in the afternoon.  First up, I will just say that it is so nice to attend a conference as an attendee and not an exhibitor. Second, how nice to be at a conference wehre everyone is sharing information that I’m really into. I went to conventions for years with my job to work the booth, and it’s nice to be on the other side for once.

So, here are the presentations I saw today.

  • Viral Marketing 2.0 with Jonah Peretti
  • Web 2.0 and the Reinvention of Marketing and PR with Brian Solis
  • Web Analytics 2.0: Rethinking Decision Making in a 2.0 World with Avinash Kaushik
  • Keynotes from Fred Wilson, Deborah Schultz, Jason Fried, Maria Thomas and Gary Vaynerchuk (Keynote videos are available here.)

After watching the first 2 presentations, I found it fitting that I laughed more during Jonah’s presentation than Brian’s.  Of course the guy presenting on viral marketing is going to be funnier and more shocking, AS he was telling us that viral content tends to be funnier and/or more shocking.  Brian is coming from a PR perspective where embracing social media while still being in PR is very different than looking to create a viral phenomenon.  Brian made a great statement about how PR professionals need to be both anthropologists and sociologists and use the knowledge they gain to embrace social media in their work to their best advantage. 

Brian also presented the “conversation prism” which I am sort of blown away by.  His blog is also fantastic.

One of Jonah’s tips was to create a mullet – as in, make your website business up front, party in the back.  He indicated that Huffington Post was a good example of this.  Another thing he mentioned in relation to the Huffington Post was that the team there is constantly reviewing the performance of items on the homepage, tweaking headlines and moving things around to get the most action on the site.  I can’t even imagine having the resources to have that sort of attention paid to getting the most out of your content.  Don’t get me wrong, the sites I work on do not have the same kind of content turnover as the Huffington Post.  However, if we had more time to really analyze the sites (utilizing the great information from the presentation by Avinash Kaushik), the potential of these sites could be reached. Avinash’s presentation was great (thank you to all of the presenters who made it entertaining and informative) – I am really looking forward to using Google Analytics again when I’m back in the office next week. 

After a visit to the exhibit hall, I headed over to the keynote presentations.  Good setup, everyone had about 10-15 minutes and the presentations were concise and compelling.  Great choice of speakers.  Gary Vaynerchuk from WineLibraryTV finished up the presentations, and wow, that guy is energetic.  Also not one to bullshit, he tells it like it is and is clearly so passionate about people and how awful it is that so many of us are not doing what it is we dream about doing.  Not touchy-feely at all though, I just really enjoyed his presentation, and I don’t doubt that those around me felt the same.

I have more to say on the whole day but I am tired and will be back at the Javits tomorrow morning.

{ Comments on this entry are closed }