Why I Am Still a Big Fan of Amazon Prime

by Jamie Sanford on July 10, 2018

Amazon Prime Day is quickly approaching, and since it celebrates the launch of Amazon Prime as a service, it is a good time to review your account and see what it is doing for you.

There are a lot of perks to Amazon Prime, the biggest one being access to 2-day shipping on over 100 million items without incurring any additional costs (over the fee you’ve already paid). You also receive access to thousands of video titles in Amazon Instant Video – including Amazon’s own original content like Transparent or Mozart in the Jungle. (We started Mozart in the Jungle and fell off for some reason, but it was excellent and I need to begin again.) You can also use your prime account to store your personal photos, an interesting tie-in to Amazon Web Services, which a bit of research will show is a massive portion of Amazon’s overall business.

These are all great. We got a prime account for our household at the beginning because we were already shopping on Amazon quite a bit. However, over the years, I’ve come to appreciate Amazon the most for one big reason.

I don’t have to go to Target so much anymore.

Do not mistake this for a dislike of Target, because I love Target. I love Target so much that I am happy to need a reason to go there and buy stuff, and as the old (ish) adage goes, you cannot go into a Target and not come out with a cart full of stuff that cost you at least $100. The struggle is real.

Out of Swiffer dusters? Let’s go to Target. Out of hand wash? Let’s go to Target. You see where I’m going with this.

The realization that I could buy a number of the items I had mentally decided were only available at Target was a game-changer in terms of trips out to buy stuff that I do not need. I am as aware as anyone that we are living our lives online and that it is good to get out into the world, but it’s also good to not end up with a bunch of random nonsense that I probably didn’t need. I know that it is incredibly easy to shop online, but the tactile experience of shopping in a store is still very intoxicating and influential, at least in my own experience.

For that major reason, in addition to the gratification of quick shipping, I will happily be renewing my Amazon prime account this year. Here are a few of my recent additions to my own Amazon wish list.

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