sedona lace

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I was introduced to Sedona Lace, a makeup brush manufacturer, a few years ago. I believe I heard about them because a beauty YouTuber mentioned that their brushes were great and that they were having a 50% off sale for Black Friday. I got in on the sale, and was not disappointed. These brushes are super high in quality and have definitely improved my makeup application.

You can imagine my disappointment when I keep seeing emails like this one that I’m about to share.


In 2017, I really don’t understand why anyone would still be sending plain-text emails that look like this. The subject line and the discounting goes a LONG way towards bringing customers in, I’m sure, but the presentation is severely lacking. Sedona Lace has great images of their products and should be utilizing them!

I know from experience that the cost of a proper e-mail service provider can not only help to manage customer lists, but makes it incredibly simple to create and distribute promotional emails to customers. I am currently utilizing MailChimp, and have successfully used Constant Contact in the past. However, there are many others to choose from.

I don’t have much else to say about this – it’s simply that I am still surprised to be getting emails that look like this from a brand that, from what I understand, is ONLY sold online, which suggests that their e-mail campaigns are vitally important. I look forward to seeing if Sedona Lace changes their email game in the future.

UPDATE! Sedona Lace has upgraded, only a few days after I wrote this post. See below for their greatly improved email communication. Congratulations on the upgrade, Sedona Lace.



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Thanksgiving 2016

by Jamie Sanford on November 24, 2016

I have some catching up to do, but it turns out that going on vacation in November and coming back to the busiest time of the year for e-commerce means that the blog is neglected. I’ll work on it soon!

For now, some Thanksgiving links.

The best turkey recipe is Martha Stewart’s wine and butter turkey, it has been the go-to in our house for years.

Speaking of Martha – her new show with Snoop Dogg on VH1 reminds us all that there is still good in the world.

Food52 has a Thanksgiving call-in line for cooking questions and issues!

It would not be Thanksgiving without thinking about sales – and the two I am really excited for are 70% off at Zoya, all day Friday, and 50% off at Sedona Lace, starting 8pm Thursday. I love nothing more than the opportnity to get big discounts on products that I know are excellent.

I hope that everyone has a lovely day with family and/or friends, and that you don’t get into any political discussions that sour the day. Good luck!

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