new media

Day 1 of Web 2.0 Expo.

by Jamie Sanford on September 18, 2008

So today was full of sessions (all in the media and marketing track for me) and then the keynote presentation in the afternoon.  First up, I will just say that it is so nice to attend a conference as an attendee and not an exhibitor. Second, how nice to be at a conference where everyone is sharing information that I’m really into. I went to conventions for years with my job to work the booth, and it’s nice to be on the other side for once.

So, here are the presentations I saw today.

  • Viral Marketing 2.0 with Jonah Peretti
  • Web 2.0 and the Reinvention of Marketing and PR with Brian Solis
  • Web Analytics 2.0: Rethinking Decision Making in a 2.0 World with Avinash Kaushik
  • Keynotes from Fred Wilson, Deborah Schultz, Jason Fried, Maria Thomas and Gary Vaynerchuk (Keynote videos are available here.)

After watching the first 2 presentations, I found it fitting that I laughed more during Jonah’s presentation than Brian’s.  Of course the guy presenting on viral marketing is going to be funnier and more shocking, AS he was telling us that viral content tends to be funnier and/or more shocking.  Brian is coming from a PR perspective where embracing social media while still being in PR is very different than looking to create a viral phenomenon.  Brian made a great statement about how PR professionals need to be both anthropologists and sociologists and use the knowledge they gain to embrace social media in their work to their best advantage.

Brian also presented the “conversation prism” which I am sort of blown away by.  His blog is also fantastic.

One of Jonah’s tips was to create a mullet – as in, make your website business up front, party in the back.  He indicated that Huffington Post was a good example of this.  Another thing he mentioned in relation to the Huffington Post was that the team there is constantly reviewing the performance of items on the homepage, tweaking headlines and moving things around to get the most action on the site.  I can’t even imagine having the resources to have that sort of attention paid to getting the most out of your content.  Don’t get me wrong, the sites I work on do not have the same kind of content turnover as the Huffington Post.  However, if we had more time to really analyze the sites (utilizing the great information from the presentation by Avinash Kaushik), the potential of these sites could be reached. Avinash’s presentation was great (thank you to all of the presenters who made it entertaining and informative) – I am really looking forward to using Google Analytics again when I’m back in the office next week.

After a visit to the exhibit hall, I headed over to the keynote presentations.  Good setup, everyone had about 10-15 minutes and the presentations were concise and compelling.  Great choice of speakers.  Gary Vaynerchuk from WineLibraryTV finished up the presentations, and wow, that guy is energetic.  Also not one to bullshit, he tells it like it is and is clearly so passionate about people and how awful it is that so many of us are not doing what it is we dream about doing.  Not touchy-feely at all though, I just really enjoyed his presentation, and I don’t doubt that those around me felt the same.

I have more to say on the whole day but I am tired and will be back at the Javits tomorrow morning.

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Will we choose the President online?

by Jamie Sanford on September 3, 2008

Commentary here from on how Senator Obama’s online presence dominates over Senator McCain

Things I’ve seen online related to the election:

  • You can subscribe to shared items from the Obama and McCain campaigns via Google Reader
  • You can subscribe to podcast feeds from the party conventions and from the campaign trail of each candidate
  • You can pick up badges, icons, etc to post on your blog or other web space promoting your chosen candidate
  • You can friend your candidate on Facebook, MySpace, etc.
  • You can follow Barack Obama via Twitter.  (I could not locate what appeared to be a John McCain Twitter account)
  • …and many more

I think that it is obvious that the reason that so many young people are becoming more active during this election period is because of the internet and the extreme availability of information.  4 years ago, we were not hearing Wolf Blitzer say “blogosphere” and now it’s a cable news buzzword.  The news media is putting real stock in bloggers and what they are talking about, as they should, bloggers are everywhere and their voices are being heard (or read, rather).

It’s an exciting time to be paying attention to what is happening online, during the next election this will all be expected and those running the campaigns will have to embrace more new ways to reach the voting audience.

How does everyone feel about the effects of new/social media/web 2.0 on the upcoming election?  Opinions, thoughts?

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