makeup

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I’m back with a packaging review! It’s been a while, but since I had never ordered from Colourpop before, it seemed like a good time to get back into these posts.

I ordered a palette when they had a sale, and it arrived within a few days. Let’s take a look.

Customized with the sticker, but it doesn’t appear to be a custom envelope.

Here’s a look at the back, and also at the bubble-wrapped package contents.

Out of the bubble wrap, we have a little Colourpop catalog/brochure, the packing list, and the palette in its outer box.

Here’s the inside of the brochure and a shot of the very cute note that was also included.

Spoiler alert – this is my favorite thing in this blog post. They label the palette with release dating! Every company should do this!

The front of the All I See is Magic palette. Unfortunately, you can see that some shadow has escaped the palette and smudged on the outer cover of the palette.

Sadly, this is a bit worse on the inside of the palette. There are issues on some of the individual shadows as well. I don’t know if this is because the palette wasn’t padded enough in shipping, or if the formula of the eyeshadows is such that they are fragile and that this is to be expected, no matter the padding for shipment.

This is the back of the palette. This is the thing that bothers me the most. I can accept that there is a cost savings in not printing eyeshadow names on the inside of the palette. These names are on the back of the palette, but the issue is that it is confusing when you have to flip it over to get the names, because if the shade name is behind where it actually lives in the palette is probably not the name?(The color descriptions on the website do clear this up.)

This could be improved in a few ways:

  • If possible, make it work so that the color names can be printed on the inside of the palette
  • Use photos of the actual shades on the sticker on the back to ID colors, to avoid the confusion of the layout
  • Put this sticker on the inside of the palette! These palettes don’t often have mirrors, so the sticker could just be placed there for ease in seeing the shadow names

The back of the palette box has the same information as on the sticker on the back of the actual palette. This all could be a little bit better. Again, I know that Colourpop is known for being budget-friendly for great quality, but I would still prefer that they identify issues like this and work it out so that the experience of their brand is just that much better.

I think Colourpop is a really interesting brand, and they appear to be growing like crazy, so I’m hopeful that they can address issues like these while still being able to maintain the tenets of their brand that has brought them to their current place in the market.

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Best of 2017 | Kat Von D Beauty

by Jamie Sanford on January 3, 2018

Happy New Year!

I have more “important” posts to work on, about goals and such things, and I will get to that, but during a discussion of “2017 beauty favorites,” I realized that Kat Von D Beauty is absolutely my favorite makeup brand of 2017.

In addition to new products, I’ve picked up some items that are on their way out that made their way to Marshall’s.

There are links below, but here’s a breakdown of some favorites:

  • Lips: I got a few studded kiss lipsticks at Marshall’s, including in the shade Lovecraft, which is my new favorite lip color. I also picked up liquid lipsticks, including sets of minis. I don’t like having mini versions of most products, but liquid lipsticks are perfect for downsizing.
  • Perfume: Kat Von D Beauty has 2 perfumes, Saint and Sinner. I like them both and have small versions of each one.
  • Face: As Kat Von D Beauty shifted to offering the Shade & Light face palette with interchangeable pans, the originals made their way to Marshall’s, so I picked mine up for half price. I am a contouring newbie, so we will have to see how it goes, but so far, I find these powders to be incredibly blendable and easy to apply lightly so I don’t look like a mess.
  • Eyes: I did not get all of the eyeshadow palettes released this year, that would be too many, but I did pick up some of the Shade & Light Eyeshadow quads at, you guessed it, Marshall’s. It is paint-by-numbers eyeshadow, and is great if you want something super simple and fast, but that still looks like you tried. I also picked up the limited-edition Metal Matte Mini palette, since I have the monster-sized one, and I love it so much, but it is not portable. The mini is a great option, and if you haven’t tried out the Metal Crush eyeshadows, this is the perfect way to try multiple colors at a much better price point. The regular Metal Crush eyeshadows are $21 each, and this palette is $39, so you can see the value.

Links to these products are below. Happy 2018!

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Sephora Stock Issue | Brand Experience Project

by Jamie Sanford on November 20, 2017

Click here for all posts in the Brand Experience Project. This post contains affiliate links, which means I will receive a small commission if you make a purchase after clicking on one of my links.

I’m back at it with another Sephora.com post, unsurprisingly. Sephora is second only to Amazon when it comes to websites that take all of my money.

I have talked about the sale page on Sephora.com before, outlining the issue of “view all but not really.” They still have this issue.

This issue is with the sale page as well. Let’s get into it.

OK, here’s the sale section. What is that item I see? A Make Up For Ever Nude palette? YES PLEASE.

Out of stock. Grrrr.

As someone who runs an e-commerce site, I know that you don’t necessarily deactivate an item as soon as it runs out of stock. But on a product listing page, it’s really disingenuous to not let someone know that the product is out of stock. Is it a ploy for more page views? I can’t understand why that would be a big concern for Sephora, their business appears to be booming.

It would be simple enough for Sephora to activate “add to cart” buttons on the product listing page, and those buttons would also show items as out of stock when they are out of stock.

Perhaps things that aren’t a game changer but COULD be fixed are not on Sephora’s priority list. I would love to see tweaks made to make their site easier and faster to use.

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Ulta Password Change Email | Brand Experience Project

by Jamie Sanford on October 12, 2017

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Another email today, but I want to talk about both the email itself, and the action that Ulta has taken here. Take a look at the email and let’s discuss.

OK, here we go.

Design

I love this email’s design. I love a good combination of fonts and recognize the ability to do that is a skill that not everyone has. The color scheme is very on-brand for Ulta, and I find the email to have the perfect balance of images paired with what is approaching too much text. I’ll give them a pass because it is an important message.

Content

I have not received too many “we are forcing a password change on you” emails, and the feeling I have is a mixture of “thanks” and also “wait, is there a reason for this that you aren’t telling me?”

This is certainly a  good way for an e-commerce site that stores credit card data to proactively try and prevent themselves from being involved in any password scandals that can result from people using the same password for everything.

I am naturally suspicious though, so my first thought was that something already happened and they came up with a brilliant way to spin that they changed everyone’s passwords.

Have you received a forced password change from any other e-commerce sites you shop on? Tweet me about it.

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Sephora VIB Sale Picks and Wishlist | Spring 2017

by Jamie Sanford on April 18, 2017

The Sephora VIB sale event is back!

This post contains affiliate links, which means I receive a small commission if you make a purchase using these links.

April 18-24: VIB Rouge Members receive 15% off on all purchases, in store and online.

April 19-24: VIB members receive 15% off on all purchases, in store and online.

April 20-24: Beauty Insiders receive 15% off on all purchases, in store and online.

To become a VIB member, you have to spend $350 at Sephora in the span of a year. I’ve managed this the last few years by purchasing skincare from Sephora instead of with the individual brands. To become a VIB Rouge member, you have to spend $1000 at Sephora in the span of a year, which doesn’t feel like reality. I’m guessing it is mostly beauty professionals in this category.

So let’s get into it! The list below combines my wishlist or items I would like to pick up, as well as favorites that I might have to stock up on while they are being discounted. I will definitely also be picking up skin care items from Murad and Origins.

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