hot deal

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I am late on this palette. It was the RAGE when it came out before Thanksgiving last year, but I was intent on not buying another eyeshadow palette, and definitely not for $59. I picked it up a few weeks ago, since the price had dropped significantly, and I did really want it.

Well now, it’s dropped again, this time to $25! This is particularly incredible, as if you were to buy this many individual shadows from Urban Decay, it would cost $228.

Admittedly, this palette was put together by a very pale person, so these shadows are apparently much better suited for other pale people. I am of the pale variety of skin tones, so these work incredibly well for me. I cannot speak to how they might look on darker skin tones. I can attest to the quality of the shadows – they are, for the most part, wonderful to apply and very blendable. The pink one, Harajuku, is my least favorite in terms of application and formula.

I can also confirm that while there are a lot of neutral eyeshadows that look similar, they are quite different on the skin and provide a lot of different options for mixing and matching eye looks.

I’ve linked a few places below to buy this palette (the widget isn’t updated but the prices on Ulta and Sephora are definitely updated to $25, I expect Macy’s will follow shortly). At the current price, it’s an amazing value, and a great gift for yourself or someone else you know that loves makeup.

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The Body Shop Hemp Sale | Brand Experience Project

by Jamie Sanford on June 6, 2013

Click here for all posts in the Brand Experience Project.

I will be back in a few weeks with full brand explorations, but this week I wanted to acknowledge and discuss a sale from earlier this year at The Body Shop.

I received this email on April 19, at 11pm. I don’t remember if The Body Shop has done this in the past, but it really is taking the cannabis culture celebration of 4/20 to a wonderful place.

I started using Hemp products from The Body Shop somewhere in 1999-2001, after being exposed to the Hemp Hand Protector. It’s super moisturizing, and I love the smell, although I’m sure it isn’t for everyone. The hand protector retails regularly for $20, so a 4 items for $20 special was INSANE and I could not resist.  I purchased 2 hemp lip balms, 3 hemp hand protectors, 1 hemp hand wash, 1 hemp foot protector, and 1 hemp hand oil. I got all 8 items for $40, which is a truly hot deal.

Here’s the brand experience question about this event. Do you think The Body Shop took a chance by embracing the obvious connection to the celebration of 4/20? I’m sure there are people who would see this and be turned off because they are anti-drug. The same path could lead me to think that maybe they would not immediately get this reference and skip over the email.

(The hemp branding on the packaging isn’t exactly hiding the connection, so if you know what a marijuana plant looks like, putting the pieces together isn’t too tricky. Maybe The Body Shop decided they didn’t care about this a long time ago.)

For me as a customer, I see this as genius, because I get a kick out of the idea behind the sale. Also, I received 75% off on products that I love, so it was that much better.

What do you think of this sale event and the possible repercussions? Let me know in the comments.

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