Putting the game concept to work.

by Jamie Sanford on October 3, 2008

On Wednesday afternoon, I participated in a team status meeting where I heard that while multiple documents requesting information had been sent to a few of our “experts,” that they were unresponsive. I immediately thought of how to make it more fun, like a game, and suggested that the questions they were asking be entered into a survey program, with a link sent to the expert instead of an attachment. On Thursday, emails went out to 3-4 of these experts with links to surveys, and after weeks of no responses, we received multiple responses in just one day.

I will be thinking a lot in the coming days about where else I can use survey software to engage not only my audience, but the experts I’m using to develop content for that audience. The idea of “the quest” has really worked here and I’m excited to take it out for another spin.

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