Cake Monkey Packaging | Brand Experience Project

by Jamie Sanford on May 21, 2015

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For my birthday last year, my lovely friend Mariel sent me a box of goodies from Cake Monkey. There were so many delicious things that I had to share them, I would have probably died from sugar intake otherwise!

Cake Monkey sends items that require refrigeration, so I took photos of the packaging when I opened the box. Please note that these were taken with the iPhone 5 – I have the 6 now and am very grateful for the camera upgrade.

An obvious option, the thermal bubble wrap lining the box.

The inner box is very cute and branded with a sticker and a gift note!

I’m guessing the iPhone could not focus on all of the shiny packaging. This was more annoying than anything else because it was super staticky and sticking to everything.

Some of the items are in clear plastic, and all have personalized stickers.

Other items were in aluminum foil (but somehow a prettier version that doesn’t get wrinkly like Reynolds Wrap).

The back contains information on what the item is and its ingredients. This is another small thing that could be improved. For $60 a box, these stickers should relay the same level of branding and attention to detail as the stickers on the front of these items. The text here is cramped and looks like it was thrown together in Word before printing. I certainly think printing these ingredient labels in bulk, with more attention to detail, would complete a much better presentation.

(Also, please find a better solution for packing than that shiny grass.)

I don’t have any photos of the items being eaten, but they were quite delicious and traveled well. I think they could be a bit less sweet in general, some of them were a one-way ticket to Sugartown, and for that reason, it is great that they are individual pieces. I would not recommend anyone eating more than one at a time.

Thank you again to Mariel!


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Instagram Roundup #45

by Jamie Sanford on June 19, 2013

Here are all of the other Instagram Roundups!

In the first week of June, I traveled to Savannah for work. This roundup is a recap of that trip. (Minus a dining experience that I will review later.)

I took US Air, which is not my normal airline. Nice views in Terminal A at Newark.

This is my carry-on bag. It’s a Diane von Furstenberg tiger-striped suitcase that I bought years ago, and have NEVER regretted. It’s lovely.

It was hella hot in Savannah, I cranked my room to “meat cooler” when I arrived.

Lovely view of the swampy golf course and a water tower before a day-long meeting.

Since I missed 10,000 tweets, I took this picture when I got 11,111. Excuse my super dusty screen, I brought my little travel computer along.

Found this slightly creepy deer statue in the warehouse. I don’t know why the deer is in pain.

This was my view of the outdoors while trolling around the dark warehouse for the drink machine.

This was happening when I went to fly out. Tropical Storm Andrea was busy making it rain like hell. My parents came to visit and had to drive home in that mess.

This was amazing. Mom brought me homemade chocolate chip cookies to take home, in a super-sealed set of plastic bags, including this one with little frogs with crowns. I collected frogs in my younger years, and it has never really left the building.

Travel reviews coming up soon.

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Instagram Roundup #8

by Jamie Sanford on October 3, 2012

Here are all of the other Instagram Roundups!

I always get a kick out of this Tesla bust I pass on 25th when I’m heading to the Noritake showroom. It’s in front of a church.

Good times in tunnel traffic.

We went to IKEA for some staple items, looked for some new things for our same apartment (not moving anymore), and naturally bought some snacks.

I love this picture of my Dad. His skinny tie is amazing.

I found great Halloween stuff at Target. I was alone while shopping and it’s a miracle that I didn’t spend a fortune on random Halloween items.

I took some photos of friends who are getting married in a few weeks, and I absolutely love this shot of my friend Natasha. She looks gorgeous! I can’t wait to go to the wedding.

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Sights and Sounds #21

by Jamie Sanford on June 6, 2011

Sights and Sounds #21

I had this link from ages ago, to these adorable Lady Gaga cookies.

Here’s a tutorial that is much easier than I anticipated on making an animal-print manicure.

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Add VersaEmerge to the list of acts that have covered Britney’s “Toxic” and covered it well.

That brings Sights and Sounds #21 to a close!

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Owl and Phoenix Cookie Jars from Anthropologie

by Jamie Sanford on January 27, 2011

Can I just say that I love Anthropologie?  The collection of items that they carry is really well curated and fits into their developed aesthetic.

Of course, we know that I am drawn to owls, and now I get to feature 2 of them!

The Winking Owl Cookie Jar is available for $68.

Phoenix Cookie Jar is available for $69.95.

Wise Owl Cookie Jar is available for $128.

These are more decorative than anything else, putting cookies into something like this will probably result in a lot of broken cookies and crumbs.

Speaking of cookies, I totally cheated on making holiday cookies this year and used the fabulous pre-made dough from Pillsbury.

I can’t find it online but you can pick it up in the grocery store for a few dollars.  You open this up, slice into little discs, add sprinkles and whatnot and then bake.  They are quite delicious and since you do add a bit of yourself into the process, they let you cheat in the best way.

If you have time and the desire to do the real thing, has a massive cookie recipe index.

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