“View All” but Not Really | Missing the Mark #13

by Jamie Sanford on January 5, 2017

To view all of my content about brand experience, please click here.

Another short one!

I think you only need to read back a few posts on this blog to see that I’m a regular Sephora customer. For the most part, I think that their online shopping experience is great, and am happy to keep shopping

However, something I had noticed in the past re-surfaced for me this week, and it is ridiculous.

316 results! I need to see them all. Luckily, there’s an option for “view all” in the dropdown.

This is so unnecessary. Why give me an unfortunate red error-y message when you could instead just offer the option to “view 300” instead of “view all,” when you don’t actually mean that you can view all? is generally wonderful, so this is super disappointing. I also can only dream of the team they have working on this website, so hopefully they can add a fix for this to their list of to-dos for 2017.



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