CoverGirl Foundation Color Issues | Product Review

by Jamie Sanford on January 29, 2019

Check out all of my Product Picks here. If you want to see all of the products I’ve reviewed (not just the ones I like), click here for Reviews.

I’m adding this to the product review category, but it could easily be in the Brand Experience category.

I’ve been a fan of the CoverGirl 3-in-1 Foundation for years. I have repeatedly tried more high-end foundations to see if there is a better option, but I haven’t found one yet that I enjoy as much as the CoverGirl 3-in-1.

I recently decided to try another drugstore foundation after RawBeautyKristi raved about the CoverGirl Vitalist Healthy Elixir foundation. She looks great, so obviously I need to try it out.

So I quickly head to Amazon, find that they have it in Ivory, and purchase it right away. A few days later, my new foundation arrived and I tried it during my next makeup application.

My first impressions were great. The application and coverage were nice, and I liked the outcome. I find myself not always wanting 100% coverage these days, and this let my skin show through a bit, which was well-received. I then wore it again mixed with the Fenty Pro Filt’r Foundation, as I still struggle with the Fenty foundation being a bit dry on my skin. Everything was fine, or so I thought.

Cut to a regular day at the office, but a day in which I’m wearing a v-neck top. It turns out that the major downside of using a lighted mirror to apply my makeup is that I don’t get a wider look at myself before I leave my house in the morning. It turns out that this Vitalist Healthy Elixir foundation, in the color Ivory, is not anything close to the Ivory shade I have been using for years, made by the same company! Having not done a side-by-side test, I had no idea.

These are both Ivory. How disappointing. I am surprised that a company as large as CoverGirl would not keep consistency in the colors of their skin products. Especially when you are naming them! These products do have numbers that aren’t the same, but the format of the numbers is very different, so I’m not sure that seeing the different numbers but the same shade name would have made me think twice.

Once I noticed the error, I went back online to look further into the issue, and found a LOT of product reviews mentioning the same issues that I had, that the Ivory shade was not light enough, and that there is not a lighter option in this particular product. So it’s not just an issue for me, but many customers who wanted it to work, and like me, seem to really enjoy the product itself.

Ultimately, I do think that companies that manufacture makeup should commit to matching shades to their names, across all products. I’ll take responsibility for not attempting to find out some more about this product before buying it, but it still seems ridiculous.

Previous post:

Next post: